
Master of Business Administration with Specialism in Marketing
Programme Objective
Career
Delivery Method
Delivery Schedule
Progression Pathway
MBA with Specialism in Marketing
Mode & Duration
Full-time: 15 mths
Part-time: 15 mths
(Typical Delivery Structure for MSc Marketing – 15 months) |
3 months |
3 months |
3 months |
3 months |
3 months |
Term 1 (2 modules) |
Term 2 (2 module) |
Term 3 (2 modules) |
Term 4 (3 module) |
Term 5 (2 modules) |
Intakes
Mar / Jun / Aug / Dec
Registration
One Month Prior to Intake Dates
Average Teacher-Student Ratio
1:30
Assessment
100% Written Examination
Modules
Core Modules:
- 1. Accounting
-
This module, which focuses on key developments in accounting including areas such
as target costing, life-cycle costing and time-based activity costing, is aimed at
sensitising students towards the changes in their organisations
- 2. Finance
-
This module aims at enhancing the students' portfolio of financial concept and providing industry-specific examples. Through this module, students will be able to build their understanding of the underlying principles of finance and the application of tools of financial arthmetic when making financial decisions.
- 3. Marketing
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This module encompasses topics such as marketing management process, corporate
strategies, marketing implications, and business strategies. It provides in-depth
marketing topics such as environmental analysis, industry analysis, competitive
advantage, consumer and organisational buying behaviour, product life cycle and
evaluating marketing performance.
- 4. Organisational Behaviour
-
This module clarifies how organisational behaviour (OB) and management are
similar disciplines and also exposes students to the different ways to measure job
satisfaction. It equips students with the knowledge of various organisational designs
and new forms of service driven organisations, as well as organisational culture and
change.
- 5. Strategic Planning
-
This module clarifies the meaning of strategic planning in business and explains how
visioning can be applied to the complex strategy process. It also exposes to students
why the understanding of the economy is important for managers.
- 6. Project Management
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This module aims to familiarise students with the main concepts and the
philosophies of project management. It also explores how project management may
differ from traditional management, what the different organisational structures
employed by companies are and what are the potential benefits and challenges of
using a project management approach.
- 7. Economics
-
This module is aimed at equipping students with the knowledge of the main
concepts in economics such as market demand and supply and the operation of
markets, changes in market equilibrium, intervention and dynamic adjustments in
the market and the concept of marginal analysis and opportunity cost. Students will
also learn about fiscal and monetary policies in this module.
Elective Modules:
- 1. Negotiation
-
Negotiation is one of several means that help managers make decisions. It is neither
superior nor inferior to other forms of decision making. It is appropriate in some
circumstances but not in others. Management is complex and deciding when
negotiation is appropriate is just one aspect. The course aims to provide a thorough
grounding in the science and practice of negotiation. Academic disciplines such as
economics, psychology, sociology, politics, anthropology and mathematics have
researched negotiation and much of this material forms the basis for its scientific
analysis.
- 2. Marketing Communications
-
The often-misunderstood concept of marketing communications is examined from a
strategic perspective in this course. The following ideas are explored: the interlinking
of corporate, marketing and communication strategy; the blend of internal and
external communications; the relational aspects of network communications; the
context within which marketing communications operate; how audiences frame and
interpret marketing messages. This course assumes relationship marketing to be
essential and sees communication in the context of both transactional and relational
exchanges. Corporate and marketing communications are considered as important
components of the complete process.
- 3. Services Marketing
-
Service industries face dramatic changes in their environment, ranging from developments in computerization and telecommunications (including the Internet) to the emergence of global markets for their output. Perhaps the most significant trend
- 4. International Marketing
-
This course addresses global issues and describes concepts relevant to all international marketers. It provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective
Entry Requirements
Singaporean / PR
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
– ACCESS ROUTE Admission for Non-degree holders.
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
International Students
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
– ACCESS ROUTE Admission for Non-degree holders.
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
Application Procedure
You may apply to EASB either by visiting EASB Balestier Campus
or
mail your application to East Asia Institute of Management, 9 Ah Hood Road, Singapore 329975
Course Fee
International students |
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Full-Time |
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Tuition Fee
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S$ 35,200
|
|
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Assessment Fee
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S$ 3,600
|
|
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Application Fee
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S$ 540
|
|
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Administration Fee
|
S$ 1,000
|
|
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Material Fee
|
-- |
|
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TOTAL
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S$ 40,340
|
|
|
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Singaporean / PR |
|
|
|
Full-Time |
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Part-Time |
|
Tuition Fees
|
S$ 29,400
|
Tuition Fees
|
S$ 28,400
|
Assessment Fee
|
S$ 3,600
|
Assessment Fee
|
S$ 3,600
|
Application Fee
|
S$ 150
|
Application Fee
|
S$ 150
|
Administration Fee
|
S$ 500
|
Administration Fee
|
S$ 500
|
Material Fee
|
-- |
Material Fee
|
-- |
TOTAL
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S$ 33,650
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TOTAL
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S$ 32,650
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Medical Insurance |
Waived |
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FPS Insurance or Escrow Bank Charge |
Waived |
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Other miscelleneous fees may apply ( Please click here for more information) |
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Application and Enrolment Fee is non-refundable. All prices are subject to prevailing Goods & Services Tax (GST) of 7%. All prices are effective for intakes from November 2019. Start of class is subjected to minimum class size achieved. |
Certificate
The award obtained by students taught in Singapore is identical to those at the home campus of the foreign education institution
