MBA with Specialism in Marketing

EDINBURGH BUSINESS SCHOOL

The Edinburgh Business School MBA with a Specialism in Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialisms provide students with a deeper understanding of the application of a specific discipline.

The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. The capstone Strategic Planning course develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.

Programme Objective

To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.

To understand the role of different cultures in shaping national, regional and global business practice.

To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.

To develop analytical and evaluative skills.

Career

Graduates will have the skills and knowledge to seek management trainee, junior management or supervisory positions in any business establishment.

Possible careers in this field are in:
Office Manager
Administrative Manager
Human Resource Manager
Small Business Owner

Delivery Method

Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.

Delivery Schedule

 2019 Quarter 1 
18 Mar 2019 -  09 Jun 2019 

 2019 Quarter 2 
10 Jun 2019 - 18 Aug 2019 

 2019 Quarter 3 
19 Aug 2019 - 08 Dec 2019 

 2019 Quarter 4 
09 Dec 2019 - 15 Mar 2020 

MC

Marketing Communications

IM

International Marketing

PR

Project Management

FI

Finance

SM

Services Marketing

 

 

SP

Strategic Planning

EC

Economics

MBA with Specialism in Marketing

Mode & Duration
Full-time: 18 mths
Part-time: 18 mths

(Typical Delivery Structure for MBA with Specialism in Marketing – 18 months)
3 months 3 months 3 months 3 months 3 months 3 months
Term 1
(2 modules)
Term 2
(2 modules)
Term 3
(2 modules)
Term 4
(2 modules)
Term 5
(2 modules)
Term 6
(1 modules)

Intakes
Mar  /  Jun  /  Aug  /  Dec

Registration

One Month Prior to Intake Dates

Average Teacher-Student Ratio
1:30

Assessment
100% Written Examination

Academic Requirement:
A first or second class business-related honours degree from a recognised university;
or
Passes in 3 of the MBA courses (one of which must be a core) obtained by self-study;
and
A minimum of 2 years full-time work experlence of a responsible nature;

AND

English Proficiency Requirement:
Proficiency in English Language (Minimum IELTS 6.5 or equivalent)

Application Procedure
You may apply to EASB either by visiting EASB Balestier Campus
or
mail your application to East Asia Institute of Managment,  9 Ah Hood Road, Singapore 329975

Course Fee
  International students
  Full-Time
  Tuition Fees
S$ 35,200
  Examination Fees
S$ 3,600
  Application and Enrolment
S$ 450
  Administrative Fee
S$ 1,000
  Study Material
--
  TOTAL
S$ 40,250
  Singaporean / PR
  Full-Time Part-Time
  Tuition Fees
S$ 29,400
Tuition Fees
S$ 28,400
  Examination Fees
S$ 3,600
Examination Fees
S$ 3,600
 Application and Enrolment
S$ 150
Application and Enrolment
S$ 150
 Administrative Fee
S$ 500
Administrative Fee
S$ 500
 Study Material
--
Study Material
--
  TOTAL
S$ 33,650
TOTAL
S$ 32,650
 Medical Insurance Waived
 FPS Insurance or Escrow Bank Charge Waived
 Other miscellaneous fees may apply ( Please click here  for more information)
 Application and Enrolment Fee is non-refundable.
All prices are subject to prevailing Goods & Services Tax (GST) of 7%.
All prices are effective for intakes from August 2014.
Start of class is subjected to minimum class size achieved.
Accounting

This module, which focuses on key developments in accounting including areas such as target costing, life-cycle costing and time-based activity costing, is aimed at sensitising students towards the changes in their organisations

Finance

This module aims at enhancing the students’ portfolio of financial concept and providing industry-specific examples. Through this module, students will be able to build their understanding of the underlying principles of finance and the application of tools of financial arthmetic when making financial decisions.

Marketing

This module encompasses topics such as marketing management process, corporate strategies, marketing implications, and business strategies. It provides in-depth marketing topics such as environmental analysis, industry analysis, competitive advantage, consumer and organisational buying behaviour, product life cycle and evaluating marketing performance.

Organisational Behaviour

This module clarifies how organisational behaviour (OB) and management are similar disciplines and also exposes students to the different ways to measure job satisfaction. It equips students with the knowledge of various organisational designs and new forms of service driven organisations, as well as organisational culture and change.

Strategic Planning

This module clarifies the meaning of strategic planning in business and explains how visioning can be applied to the complex strategy process. It also exposes to students why the understanding of the economy is important for managers.

Project Management

This module aims to familiarise students with the main concepts and the philosophies of project management. It also explores how project management may differ from traditional management, what the different organisational structures employed by companies are and what are the potential benefits and challenges of using a project management approach.

Economics

This module is aimed at equipping students with the knowledge of the main concepts in economics such as market demand and supply and the operation of markets, changes in market equilibrium, intervention and dynamic adjustments in the market and the concept of marginal analysis and opportunity cost. Students will also learn about fiscal and monetary policies in this module.

Negotiation

Negotiation is one of several means that help managers make decisions. It is neither superior nor inferior to other forms of decision making. It is appropriate in some circumstances but not in others. Management is complex and deciding when negotiation is appropriate is just one aspect. The course aims to provide a thorough grounding in the science and practice of negotiation. Academic disciplines such as economics, psychology, sociology, politics, anthropology and mathematics have researched negotiation and much of this material forms the basis for its scientific analysis.

Marketing Communications

The often-misunderstood concept of marketing communications is examined from a strategic perspective in this course. The following ideas are explored: the interlinking of corporate, marketing and communication strategy; the blend of internal and external communications; the relational aspects of network communications; the context within which marketing communications operate; how audiences frame and interpret marketing messages. This course assumes relationship marketing to be essential and sees communication in the context of both transactional and relational exchanges. Corporate and marketing communications are considered as important components of the complete process.

Services Marketing

Service industries face dramatic changes in their environment, ranging from developments in computerization and telecommunications (including the Internet) to the emergence of global markets for their output. Perhaps the most significant trend

International Marketing

This course addresses global issues and describes concepts relevant to all international marketers. It provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective