EAIM Profile

35 Years of Nurturing Career-ready Professionals

Over the past 35 years, Singapore has established a reputation as a centre of educational excellence, in terms of the quality of local and international institutions located here, as well as its attraction to international students as part of the Global Schoolhouse initiative.

At East Asia Institute of Management (EASB), we are proud to be part of this development in attracting international students.

EASB had its genesis in 1984 as Informatics Software providing professional and vocational training in information technology.
The company was restructured in 2001 to offer academic degree programmes and renamed East Asia School of Business (where its logo “EASB” was derived. Even after it was upgraded into East Asia Institute of Management it kept “EASB” as its logo. Consistent with our founding vision to be a world-class educational institution, we put in place, at the onset, robust structures, systems and processes, and established both the Academic Board and the Examination Board to ensure academic rigor of our programmes and integrity of our examination system.
Over the years, EASB continues to grow from strength to strength. Today, we are one of the leading Private Education Institutions (PEIs) in Singapore, offering a comprehensive suite of undergraduate and postgraduate programmes across major disciplines. In addition to our Diploma and Advanced Diploma programmes, we collaborated with 4 universities from UK – Queen Margaret University, Cardiff Metropolitan University, Herriot-Watt University and Aston University to offer Bachelor’s and Master’s Degree Programmes. Our range of programmes include those in Hospitality & Tourism Management, Business Management, Accounting, Finance, Business Information Systems, Marketing, Medical Bioscience, Real Estate Management, Psychology, and many more.

With the inception of the Council for Private Education under the Private Education Act in December 2009, EASB was among the first batch of few PEIs to be awarded the inaugural 4-year Edutrust certification. It had successfully renewed both the ERF and EduTrust Certificationin 2014 and more recently in May 2018.

If you have the aspiration to succeed, your learning journey with us could be a fruitful and enriching experience. We are confident that the transnational and employability-centered education you receive at EASB will equip you with the 4Cs for professional success – i.e. to become a graduate who is Competent, Confident, Creative and Committed.

Dr Andrew Chua Soon Kian, PBM

(Hon) D. Ed, MBA, FCIM, FCMET, FRSA
Executive Chairman & Principal.
East Asia Institute of Management

Executive Chairman’s Profile

Dr Andrew Chua is the Principal and Chairman of the Management Council of the East Asia Institute of Management. He is also the Immediate Past President of the Association of Private Schools and Colleges (APSC) in Singapore and a former Advisor to the Institute of Management Consultants, Singapore.

Dr Chua holds a Master of Business Administration (MBA) from Leicester University, UK and was conferred an Honorary Doctorate Degree in Education (D.Ed) from Queen Margaret University, Edinburgh ( know more ). He is also an Honorary Fellow of the Cardiff Metropolitan University ( know more ), Fellow of the Chartered Institute of Marketing, UK, and a Fellow of the Royal Society of Arts, UK. He is a senior member of the Singapore Computer Society and Singapore Institute of Management.

As an accomplished corporate executive, Andrew is a well-known veteran, having committed 27 years in the regional IT and management consultancy industry before devoting his full attention and energy to setting up East Asia Institute of Management (EASB) in 2001.

Prior to EASB, Dr Chua was founding Managing Director of Dell Computer Corporation – South Asia region and the People’s Republic of China from 1995 to 2001. Before Dell, he was General Manager-Asia Pacific Operation of Wearnes Computer Systems, a subsidiary of the public-listed Wearnes Technology Group in Singapore. Dr Chua also held several senior management appointments including as General Manager of Information Engineering Systems Pte Ltd (IES), management position with GE (USA) and Unisys and was a Senior Management Consultant for Coopers& Lybrand Associates (a.k.a. Price Waterhouse Coopers PWC). In 1982, he set up the Informatics Software Group of Companies, and was credited for its highly successful in-housed designed and developed Accounting and Enterprise Resource Planning (ERP) software.

In 2001, Dr Chua set-up East Asia School of Business (EASB) which was upgraded into the East Asia Institute of Management (EAIM) in 2005. “EASB” continues to be the brand and logo of EAIM. EAIM has grown to become one of the Top 4/5 private tertiary-level education institutions and a premier university college in Singapore. It has more than 100 specialisms spanning across 6 major faculties, including the Business & Management, Hospitality & Tourism, Applied Health Sciences, Teachers’ Training & Certification, Post-graduate and Preparatory Programmes for high school and foundation level.

It has won several accolades since its inception, including the Singapore Quality Class (SQC) accreditation in 2003, 2008, 2012 and 2016, SME Excellence Recognition Awards in 2009, 2010, 2011. The annual SME awards are endorsed by the Singapore Productivity and Innovation Agency (SPRING). In 2012 was named #6 in the coveted Enterprise 50 Awards endorsed by IE Singapore, SPRING, KPMG and Business Times. EAIM was named as one of the 50 enterprises that have contributed to the 50 years national economy building in 2015 during the celebration of Singapore’s 50 years of Independence.

Outside of a sterling corporate career, Dr Chua is active in several community and voluntary organizations. He is currently a Patron of the Yew Tee Citizens’ Consultative Committee (CCC), Patron of Yew Tee Community Club Management Committee, Patron of Yew Tee Constituency Sports Club. He also served as Vice Chairman of Yew Tee CCC Community Development Welfare Fund Committee.

For his outstanding and sustained contributions in community service for almost 2 decades, he was conferred the Public Service Medal (PBM) in the 2013 National Day Awards by the President of the Republic of Singapore.