BA (Hons) Business Studies (Marketing)

It is expected that during this programme students will develop the key skills and understanding of business and in particular marketing management.  It is anticipated that students will gain positions in a range of areas including advertising, marketing research, sales management, product management, customer service, public relations, as well as general business management.

Course structure:

The 3-year BA (Hons) degree in Business Studies (Marketing) is specifically designed to provide students with a sound theoretical and practical knowledge of all the key business-related areas.

Bachelor Year 1		Bachelor Year 2		Bachelor Year 3
Duration: 9 months		Duration: 9 months		Duration: 12 months
Modules: - Principles of Accounting - Business Law - Economics - Principles of Management - Principles of Information System - Business Statistics - Principles of Marketing - International Business   Environment		Modules: - Managerial Accounting - Marketing Research - Operations Management - HRM & Culture - Management Information   System - Corporate Finance - Consumer Behaviour - Marketing Management		Modules*: - Strategic Management - Continuity & Change in   Contemporary Business - International and Strategic   Marketing - Innovation and   Entrepreneurship - Strategic Brand Management - People, organisation and   Society *Subjected to University Validation
Intake Jan / Apr / July / Oct		Intake Jan / Apr / July / Oct		Intake Feb / Jun / Oct
Delivery		Delivery		Delivery
This is a 9-months programme, comprising 3 terms. Each term is of 12 weeks duration, including 11 weeks of formal class time and independent study. Formal class time will consist of 2 hours of lectures and 3 hours of tutorials per week. Examination will be held on week 12. Students will take 2or 3 modules per term.		This is a 9-months programme, comprising 3 terms. Each term is of 12 weeks duration, including 11 weeks of formal class time and independent study. Formal class time will consist of 2 hours of lectures and 3 hours of tutorials per week. Examination will be held on week 12. Students will take 2or 3 modules per term.		This is a 12-months program comprising of 2 semester. Each semester is of 6 months duration.
Entry requirements		Entry requirements		Entry requirements
Singaporean / PR * EASB Foundation Programme OR * 2 GCE 'A' levels with pass in General Paper OR * 5 GCE 'O' levels with pass in English (Grades 1-6) OR * 3 GCE 'O' levels with pass in English (Grades 1-6) and minimum 3 years working relevant experience AND * All applicants must be 17 years of age at time of application International Students * EASB Foundation Programme OR * High School certificate or equivalent * Proficiency in English Language AND * All applicants must be 17 years of age at time of application		Singaporean / PR * EASB Year 1 in Business Management OR * Equivalent academic qualification from a recognised higher learning institution International Students * EASB Year 1 in Business Management OR * Equivalent academic qualification from a recognised higher learning institution * Proficiency in English Language		Singaporean / PR * EASB Advanced Diploma in Business Management OR * Relevant Polytechnic Diploma International Students * EASB Advanced Diploma in Business Management OR * Equivalent academic qualification from a recognised higher learning institution * Proficiency in English Lanaguage (Minimum EASB ETEDP Level 3/IELTS 6.0/TOEFL 550)
Assessment and Awards		Assessment and Awards		Assessment and Awards
Assessment for most modules comprise of coursework (30%) and a 3 hours written examination (70%) towards the end of the term. The coursework may include case study analysis, review of published journals or conference articles, laboratory assignments, research reports and tutorial participation. Upon successful completion of all 8 modules, the student will be awarded the EASB Diploma in Business Management.		Assessment for each module comprises coursework (30%) and a written examination (70%). The coursework may include case study analysis, review of published journals or conference articles, laboratory assignments, research reports and tutorial participation. Upon successful completion of all 8 modules, the student will be awarded the EASB Advanced Diploma in Business Management.		Assessment for each module comprises oral presentations, essays, reports, computer applications and examinations. Upon successful completion of the course, students will be awarded the University of Wales, Cardiff Bachelor of Arts (Hons) in Business Studies (Marketing) Degree.
Fees		Fees		Fees
International Students Full Time Course Fees SG$6,300.00 Examination Fees SG$1,050.00 Application and Enrolment SG$300.00 Sponsorship SG$300.00 Escrow Bank Charge / Insurance Charge SG$300.00 Total SG$8,250.00 Singaporean Students Full Time Course Fees SG$6,300.00 Examination Fees SG$1,050.00 Application and Enrolment SG$150.00 Total SG$7,500.00 Part Time Course Fees SG$4,500.00 Examination Fees SG$1,050.00 Application and Enrolment SG$150.00 Total SG$5,700.00 *All prices are subject to prevailing GST of 7%		International Students Full Time Course Fees SG$7,400.00 Examination Fees SG$1,050.00 Application and Enrolment SG$300.00 Sponsorship SG$300.00 Escrow Bank Charge / Insurance Charge SG$300.00 Total SG$9,350.00 Singaporean Students Full Time Course Fees SG$7,400.00 Examination Fees SG$1,050.00 Application and Enrolment SG$150.00 Total SG$8,600.00 Part Time Course Fees SG$5,200.00 Examination Fees SG$1,050.00 Application and Enrolment SG$150.00 Total SG$6,400.00 *All prices are subject to prevailing GST of 7%		International Students Full Time Course Fees SG$10,800.00 Examination Fees SG$1,600.00 Application and Enrolment SG$300.00 Sponsorship SG$300.00 Escrow Bank Charge / Insurance Charge SG$300.00 Total SG$13,300.00 Singaporean Students Full Time Course Fees SG$10,800.00 Examination Fees SG$1,600.00 Application and Enrolment SG$150.00 Total SG$12,550.00 Part Time CourseFees SG$9,800.00 Examination Fees SG$1,600.00 Application and Enrolment SG$150.00 Total SG$11,550.00 *All prices are subject to prevailing GST of 7% * Subject to Matriculation by University

Module Synopsis

Bachelor Year 1

Principle of Accounting

This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Business Law

This is an introductory module dealing with some of the key areas of business law. The topics covered include a general introduction to law; law of contract; law of tort; formation of legal entities; legal issues of negotiable instruments; law relating to partnerships, agency and trusts; and legal guidelines on intellectual property, trademarks, patents and copyrights.

Principle of Economics

This module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Management

This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organisational designs; managing changes and innovation; individual dimensions of organisations' behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Principles of Information System

This module provides an introduction to information systems and information technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business situations.

Business Statistics

This module provides a basic understanding into the applications of statistics in business decision-making. It also provides the foundation to common quantitative modules in the Advanced Diploma and undergraduate degrees. The topics covered are financial mathematics; measures of location and dispersion; probability, random variables and expected values; sampling design; estimation and testing using the normal and t-distributions; and simple and multiple regression and correlation. The emphasis is on practical applications to accounting, economics, finance, management and marketing.

Principles of Marketing

This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing

International Business Environment

International Business Environment is the foundation on environmental factors faced in the context of global business issues.  On completion of this module, you will be able to have a basic understanding of the complexities in the various issues relevant to international business.

Bachelor Year 2

Operations Management

This module provides students with the concepts and practices in operations management. Topics covered include the role of operations, the link between strategy and operations, productivity, decisions in the operations area, planning and control of inventory, projects and the transformation process including Total Quality Management, Just-In-Time, kanban and "lean production" systems.

HR and Cross-Cultural Management

This module provides students with a framework for understanding and thinking strategically about employment relations and the management of human resources in organisations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations.

Management Information System

The focus of this module is on providing the business students with a fundamental knowledge of management science applications and management information systems development and implementation in business. It covers the basic concepts of linear programming, network analysis, decision theory, and simulation and their applications to a range of business decisions. It looks at the basic tools and techniques for analyzing, designing, implementing, and reviewing information systems as well as the management challenges of e-Business. Most of all, it aims to produce students with an understanding of mathematical and systems modeling techniques.

Managerial Accounting

Managerial Accounting provides financial and non-financial data for 3 major purposes is to provide students with an awareness of the pivotal nature of accountancy in the business environment as a unifying and directing force. To enable students to make reasoned input into the decision-making processes of a business based on analysis of the various forms of data within the organisation.

Corporate Finance

The study of Corporate Finance is to equip students with a working knowledge of the financial environment. Students will learn the tools and concepts needed for making financial decisions.

Consumer Behaviour

The Module provides students with an understanding of consumer behaviour in marketing development and also to provide students with the ability to analyse and review consumer behaviour variables, and its impact on marketing as to develop students’ skills to increase the effectives of marketing planning.

Marketing management

The first is to highlight the significance of latest developments in global economy and global marketing environment. The fast changing market place has created a marketing driven organizational culture and understand new paradigms in consumerism and buying behaviors.
The second aim is that students learn to appreciate the dynamics of the changing variables in the environment and how to engage in transactions and relationship building with the customers. To acquire these skills, students will engage in real life research assignments in the Singapore marketplace. Students will realize that the marketer’s skill lies in understanding and influencing the level, timing, and composition of demand for a product, service, organization, place, person, idea or form of information.
This course will enable students to learn from both local and international industry leaders and expand the students’ potential for career success in the dynamic, complex and challenging business environment of tomorrow.

 Marketing Research

The Module provide students with an appreciation of the critical facets of marketing research theory and practice, towards marketing decision-making as provide students with an understanding of the approach of conducting marketing research. It will equip students with the ability to analyse and understand consumer behavioural characteristics through appreciation of various analytical techniques and to develop students skills in communicating key results and managerial implications of marketing research deliverables.

Bachelor Year 2

Strategic Management

This module is the major integrative element in the final phase of business studies courses. It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. It addresses strategic management as a complex agenda of fundamental questions and problems that concern organizations and their future development. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individual whose actions help shape organizational performance.

Change and Continuity in Contemporary Business

This integrative module aims to develop critical awareness of contemporary issues in international business. It assesses in what and to what extent globalization has affected production, governance, societies and human knowledge and exposes students to developments in international political economy. From this agenda is derived policy issues concerning positive and negative impacts on human security, social justice and democracy. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.

Innovation and Entrepreneurship

This module is designed to develop the way students interpret information. In today's fast-moving environment, knowledge management and innovation problem solving techniques are needed within all organizations large and small both national and international. This module will include development into the world of innovation, change management and entrepreneurship and challenge the student to pull together critical concepts of process improvement, e-commerce and innovation into a single framework.

International and Strategic Marketing

This module builds upon other marketing modules, involving considerations of expanding business abroad and meeting foreign competition. It analyses how organizations plan and implement marketing principles, and involves the practical considerations that must be taken into account in the strategic marketing of goods or services against competitive forces.

People, Organisations and Society

To give the necessary skills, competences and knowledge which allow students to understand and appreciate the impact of work and organization on modern society. Students will learn to evaluate the nature and impact of personal interaction within organizations and in society in general.  They will be able to apply current and predictive models to work, unemployment and leisure. They will take a global view of changing society, organizations and pattern of work. They will be able to question established views of organization and society.

 Strategic Brand Management

The aim of the module is to provide students with the ability to critically analyse the attributes of branding and to give an understanding of how to manage the strategy of a brand in the market place. An emphasis will be placed on how to evaluate and analyse ‘brand equity’ and why branding critical for the manufacturer, retailer and consumer.

Updated on Jan, 2008