The EASB logo is circular to represent the need for continuity in training and education in order to master the challenges of the new economical frontiers. It also represents the comprehensive development that we strive to provide our students as well as our staff.

The Gold denotes value, worth and an elevation of the mind, while the Dark Blue signifies truth, loyalty and objective decision making in our formulation and implementation of teaching and administrative policies for our students.

The Lion, frequently employed to represent a corporate identity in Singapore and the pride she takes in her endeavors, symbolizes Power, Courage, Authority and more importantly Wisdom. Clearly, the Lion is considered by many as a majestic and dependable leader.

The Book clearly signifies the main tool of learning with the binary codes on the left to represent computer studies and roman numerals on the right to represent business studies.

The city skyline in the background represents the vibrant and modern but yet highly competitive Singapore economic environment.

The inner rim represents the domestic environment, while the outer rim represents the international or global environment. Evidently, it is the aim of EASB to make its mark in the world by offering quality educational and training programs. Tying up or establishing alliances with quality educational institutions and professional bodies around the world thus the rope in the circumference of the EASB logo can achieve this.

Finally, our School's motto is Scientia Veritas (in Latin), which literally means Knowledge and Truth. The keys pointing towards the motto in the outer circle represent "The Keys to Knowledge and Truth".