(1) Industry relevant curriculum

Regular reviews of the subject content and programs to match business and industry specific requirements ensure that our graduates stay ahead of the knowledge demand. Each review, drawn from feedbacks in the industries and existing practitioners, enables supplements to be included that offer new knowledge and applications in businesses around the world. Refinements are constantly made to the syllabi so that all the subjects in the program integrate to make the learning outcome comprehensive and useful for our students immediately upon graduation. In addition, our lecturers are specifically selected for their vast working experience in the business world allowing them to bring into the classroom real-world scenarios that will enrich and enliven the learning experience of our students.

(2) Academic achievement with practical orientation

Curriculum of each program is streamlined to enable students to focus on the latest key concepts, theories and applications. Different delivery techniques focusing on student-centred learning are determined and adopted for individual subjects so that our students can produce good academic results. Students undergo continuous assessments on the main topics so that they are able to articulate them with ease in different settings. Along with it, we also seek to enhance the student’s competency in analytical and critical thinking skills. Just as important, learning by practices and observations are injected into many subjects so that students are able to experience for themselves first hand, which include industrial trainings or internships, corporate visits, field surveys, and site observations.

(3) Personal enrichment & Career development

Programs incorporating personal grooming and social etiquette sessions and other soft skills such as time management, presentation and communication techniques, self-awareness, and team-building will be provided in different stages of their studies.  Ultimately this personal enrichment package seeks to help our students to transform into well-groomed, articulate and confident individuals able to conduct themselves professionally during internships and employment interviews, subsequently in their jobs. EASB Job Placement Unit will assist our students in their university matriculation as well as procure job placement interviews for those who need it.  Prior to one’s job search, assistance can be offered in resume writing, interview preparations and job screening for a nominal fee.  EASB is fully committed in not only providing quality education programs, but also in delivering personal post-course services for every student upon completion of their studies.