MBA400 People and Organisation
People Make the Difference.
This module will provide insights into the factors influencing the behaviour of people within organisations and how these influences might be taken into account to achieve maximum organisational effectiveness.
Particular attention will be paid to organisation structure, culture, conflict and the management of change. The module will also explore the role of the human resource manager and their associated tasks in the wider organisational context.
MBA401 Accounting for Decision Makers
This module is designed to introduce students to the roles and functions of the accounting profession. We are not trying to turn anybody into accountants, rather we seek to enable you to speak enough of the language of accounting to use the information commonly provided by accountants.
The central aspect of this module is “decision making” i.e. how the information provided can be used properly and effectively.
MBA402 Strategic Management
Strategic Management studies the major moves made by organisations. It encompasses all of the management disciplines but this module will focus on Marketing Strategy. The first half of the module will consider the formulation of strategy, the second, implementation.
The assignment for the formulation stage will consist of students being invited to adopt the role of senior management in a specific firm in a specific sector. They will be expected to consider some of the factors that would influence choice of strategy and choose a strategy for their company in the light of these factors.
It is very important that all of the issues considered are set in the context of the chosen firm and sector. This will be exciting but immensely challenging. The workshops that accompany the lectures will help students to successfully complete their assignments. It is essential that students attend all workshops.
The Strategy Implementation stage will provide insights into the problems arising during implementation and into some of the ways in which strategies “emerge” from within organisations.
MBA403 Marketing
The aim of the module is to provide students with a practical understanding of how the dynamics of the market, the business environment, consumer trends and behaviour and the organisation’s own capabilities impact upon its ability to develop and deliver profitable customer propositions.
An emphasis will be placed on the application of key theories, concepts and techniques to develop an in-depth understanding of a market and to develop appropriate marketing strategies and plans.
MBA404 Research Method
This module provides a comprehensive introduction to research as practised in business and management disciplines. It provides an overview of the key quantitative and qualitative methodologies that are needed to undertake, evaluate and present a small scale research project. Following an introduction to research the module will move on to explore the major paradigms and debates in business research. It will help students to build appropriate strategies for reviewing literature and developing a coherent set of aims and objectives for a research study.
The module will cover the major research methods (observation, surveys, case studies, interviews and action research), the implications of using them as well as the analysis of qualitative and quantitative data and presentation of findings. It identifies how to develop research questions/hypotheses and how to produce a robust and realistic research proposal and research design considering issues of data validation, triangulation and reliability. Following satisfactory completion of Part 1 students will progress to implementing the research proposal and writing up the dissertation.
MBA405 Management of Finance
This module is designed to enable students to analyse and critically evaluate financial choices using investment appraisal techniques, taking into account the cost and sources of capital and the necessity of managing the balance sheet. It will raise awareness of external considerations, such as take-over threats, interest rate movements, and currency fluctuations, which may impinge on decision making. The intention is to cover the major financial problems in such a way as to enable students to make a strategic appraisal of financial problems and to identify different courses of actions for dealing effectively with problems.
MBA414 International Marketing
This module adds another dimension to the principles and strategies of marketing management, involving consideration of expanding business abroad and meeting foreign competition. It enables students to acquire expertise in developing marketing strategies in other countries, and promote understanding of the factors determining standardisation and its appropriate implementation in international markets.
MBA499 Dissertation
The dissertation provides an opportunity for in depth study of a topic relevant to management. It requires students to:
• Critically evaluate major schools of thought within relevant management theory.
• Translate theory into practice through the study of its application in the real world.
• Undertake empirical research in this area.
• Draw conclusions about the implications of the results for managerial decision-making, in particular strategic.
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