East Asia Institute of Management 东亚管理学院 (EASB) English

Objective

This course is designed to provide students with an understanding and appreciation of Hospitality and Tourism Management, and also prepare them for executive positions in the industry. Upon successful completion, the student will be awarded the Diploma in Hospitality & Tourism Management.

Subjects

Principles of Management

This module focuses on fundamental hospitality & tourism concepts. It explains how the past, present and future of the industry are linked by culture, social and economic influences. It also covers how the world is moving from a manufacturing to a service economy and global change is intensifying. Topics also include tourism, lodging, food & beverage, recreation & leisure, gaming, meeting, convention, and exposition.

Marketing in Hospitality & Tourism
This module introduce students to the fundamental concepts and applications of hospitality & tourism Marketing. It aim is to develop the students’ understanding on marketing issues and enable them to make good decisions  by balancing the organization’s objectives and resources against customer needs and opportunities in the hospitality & tourism industry.

Front Office Operations

This module provides students with the framework of the front office organization and its operations. It aim is to enable students to demonstrate the integration of staff and tasks related to front office operations. Topics also include the structure of the hotel organization, front office responsibilities, reservation process, hotel revenue cycle, and room management technology.

Food & Beverage Service Operations

This module introduces students to the fundamental concepts of managing services in food & beverage operations and their applications. It aims is to develop students’ service management knowhow, planning skills, and techniques in delivering high quality service in food & beverage industry. Topics also include service management, menu development, dining & beverage service styles, service equipment, facility design, décor, and maintenance.

Accounting in Hospitality & Tourism

This module focuses on concepts of accounting as used in the Hospitality & Tourism industry. It also covers the principles behind the construction of financial reports and accounting information. Topics also include the double entry recording system, the application of basic accounting concepts, cash flow statements, financial statements, financial ratio analysis, valuation and measurement of assets and liabilities.

Tourism Systems

This module introduces students to the structure of tourism systems and the multiplicity of sectors and industries within those systems. Students are introduced to the transportation, geographical, economics, social-culture & environmental issues within the context of ecologically sustainable developments and tourism policy & planning.

Duration

6 months

Fee