East Asia Institute of Management 东亚管理学院 (EASB) English

Objective
This course provides a broader commerce degree with a solid foundation in commerce and management. The flexibility of the program means students can tailor their study to specific areas of interest.

Subjects
Principles of Accounting
This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Principles of Information System
This module provides an introduction to information systems and information technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business.

Economics
This Module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Marketing
This module provides students with an overview of the key concepts, theories and applications of marketing in an organization. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life Cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.

Principles of Management
This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organizational designs; managing changes and innovation; individual dimensions of organizations’ behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Business Statistics
This module provides a basic understanding into the application of statistics in business decision-making. It also provides the foundation to common quantitative modules in the Advanced Diploma and undergraduate degrees. The topics covered are financial mathematics; measures of location and dispersion; probability, random variables and expected values; sampling design; estimation and testing using the normal and distributions; and simple and multiple regression and correlation. The emphasis is on practical applications to accounting, economics, finance, management and marketing.

Business Law
This is an introductory module dealing with some of the key areas of business law. The topics covered included a general introduction to law; law of contract; law of tort; formation of legal entities; legal issues of negotiable instruments; law relating to partnerships, agency and trusts; and legal guidelines on intellectual property, trademarks, patents and copyrights.

International Business Environment
International Business Environment is the foundation on environment factors faced in the context of global business issues. On completion of this module, you will be able to have a basic understanding of the complexities in the various issues relevant to international business

Course Duration
Full-time, 9 months

Fees

For further information, please contact 6370 8865 / 6278 5550, or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it