East Asia Institute of Management 东亚管理学院 (EASB) English

Objective
Finance – this major provides knowledge of financial environments and modern analytical techniques. A board range of finance and banking areas, including business finance, investment management, international financial management, economics, credit risk analysis and evaluation are explored.

Subjects
Principles of Accounting
This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Corporate Finance
This subject aims to give students an understanding of the conceptual framework of business finance and to develop the skills of analysis and evaluation needed in applying the concepts to the practical situation. It also aims to help in understanding how financial management can assist management in source and utilization of funds. It contains a critical examination of the theory and practice of financial management, investment decisions and dividend policy.

Economics
This Module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Marketing
This module provides students with an overview of the key concepts, theories and applications of marketing in an organization. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life Cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.

Principles of Management
This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organizational designs; managing changes and innovation; individual dimensions of organizations’ behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Principle of Banking and Law
The study of Banking and Law is to equip students with a working knowledge of banking law. This subject allows students to understand the legal relationship between a bank and its customers, the duties of a bank and of the customer, the nature of cheques, the rights and liabilities of the parties to cheques and the bank’s role as a paying and collecting agent. It also covers the legal aspects of the lending operations, security taking methods and enforcement rights of a bank, the implications of judicial management and the legal principles of insurance in relation to security taking.

Principles of Banking and Finance
This subject provides the foundation in banking and finance on which subsequent and more specialised finance units are built on. The types and functions of financial institutions will also be briefly covered. Students will be taught on the institutional features of financial systems and identify key issues and problems arising in banking and finance. The various external macro factors affecting the banking and finance industry will also be discussed.

Money and Banking
This module provides an introductory explanation to the origin of money and its roles in the past and present monetary systems. It provides an insight to the mechanics of how currencies work in a market economy and how Central banks can use as an instrument to regulate the growth of the economy. The relationship between interest rate to price of currency is also discussed in a broader perspective.

Course Duration
Full-time, 9 months

Fees