East Asia Institute of Management 东亚管理学院 (EASB) English

Objective
This course introduces students to the fundamental concepts in banking and finance. Topics covered are economics, accounting, statistics, and information system in business, management, business law and fundamentals of banking and financial management.

Subject
Principles of Management
This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organizational designs; managing changes and innovation; individual dimensions of organizations’ behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Principles of Information System
This module provides an introduction to information systems and information technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business.

Principles of Accounting
This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Economics
This Module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Marketing
This module provides students with an overview of the key concepts, theories and applications of marketing in an organization. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life Cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.

Fundamentals of Banking Law
This subject allows students to understand the legal relationship between a bank and its customers, the duties of a bank and of the customer, the nature of cheques, the rights and liabilities of the parties to cheques and the bank’s role as a paying and collecting agent. It also covers the legal aspects of the lending operations, security taking methods and enforcement rights of a bank, the implications of judicial management and the legal principles of insurance in relation to security taking.

Principles of Banking and Finance
This subject provides the foundation in banking and finance on which subsequent and more specialised finance units are built on. The types and functions of financial institutions will also be briefly covered. Students will be taught on the institutional features of financial systems and identify key issues and problems arising in banking and finance. The various external macro factors affecting the banking and finance industry will also be discussed.

Corporate Finance
This subject aims to give students an understanding of the conceptual framework of business finance and to develop the skills of analysis and evaluation needed in applying the concepts to the practical situation. It also aims to help in understanding how financial management can assist management in source and utilization of funds. It contains a critical examination of the theory and practice of financial management, investment decisions and dividend policy.

Course Duration
Full-time, 12 months

Fees

SDF Grant
SDF funding available, please refer to SDF website for more details.
*Terms and conditions apply.
 

For further information, please contact 6370 8865 / 6278 5550, or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it