East Asia Institute of Management 东亚管理学院 (EASB) Business

Principle of Accounting

This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Corporate Finance

This subject aims to give students an understanding of the conceptual framework of business finance and to develop the skills of analysis and evaluation needed in applying the concepts to the practical situation.  It also aims to help in understanding how financial management can assist management in source and utilisation of funds.   It contains a critical examination of the theory and practice of financial management, investment decisions and dividend policy.

Economics

This module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Marketing

This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.

Principles of Management

This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organisational designs; managing changes and innovation; individual dimensions of organisations' behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Principles of Banking and Law

The study of Banking Law is to equip students with a working knowledge of banking law. This subject allows students to understand the legal relationship between a bank and its customers, the duties of a bank and of the customer, the nature of cheques, the rights and liabilities of the parties to cheques and the bank's role as a paying and collecting agent. It also covers the legal aspects of the lending operations, security taking methods and enforcement rights of a bank, the implications of judicial management and the legal principles of insurance in relation to security taking.

Principles of Banking and Finance

This subject provides the foundation in banking and finance on which subsequent and more specialised finance units are built on. The types and functions of financial institutions will also be briefly covered. Students will be taught on the institutional features of financial systems and identify key issues and problems arising in banking and finance. The various external macro factors affecting the banking and finance industry will also be discussed.

Money and Banking

This module provides an introductory explanation to the origin of money and its roles in the past and present monetary systems. It provides an insight to the mechanics of how currencies work in a market economy and how Central banks can use as an instrument to regulate the growth of the economy. The relationship between interest rate to price of currency is also discussed in a broader perspective.

Organisational Behaviour

The first is to help students to understand some of the basic concepts and practices of individual and group processes and behaviours in organizations and how they affect other people in the organization. This knowledge enables students to understand why people behave in that way and what needs to be done to ensure a harmonious and effective working relationship in an organization.
The second is to help students develop the knowledge and expertise required to ensure the efficient and effective use and deployment of human resources and to use them to the fullest benefit of the organization in its attempts to achieve the corporate goals and objectives. This knowledge can expand students’ potential for career success in the dynamic, shifting, complex and challenging new workplaces of today and tomorrow. The study of Organizational Behaviour will benefit the students in their personal and professional lives. 

Credit Risk Analysis

This   module  concentrates  on  the  practical  aspects  of  financial institutional  management and lending with particular  regard  to  the process   of  credit  risk  identification  assessment  and  reduction techniques.  The  module examines  the  financial  institution-customer relationship  in  detail  and  the legal  aspects  of  banker-customer transactions.  Principles of lending both on- and off- shore are analysed and facilities central to the lending process are discussed for decision making, packaging loans and loan management. The module concludes with a general treatment of risk management strategies and performance evaluation.

Financial Markets and Institutions

The subject discusses the roles and operations of the various financial institutions like commercial banks, merchant banks, finance companies, insurance companies. Many new financial institutions are now operating in Singapore and the scope of financial activities has also expanded. Financial markets which comprise the capital market, the money market, the Asian Dollar Market, Asian Bond Market and the Stock exchange is also covered in this module.

Human Resources Management

Human Resource and Cross-Cultural Management module provides students with a framework for understanding and thinking strategically about employment relations and the management of human resources in organizations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations.
Topics include the design and implementation of HRM systems in multinational companies; adjusting HR systems to international variations in the external environment of the employment relationship; the development of international careers; and the integration of local employees into global organizations. The experiences of the Americans, Japanese, and European corporations establishing HRM systems in industrialized, transition, and developing economies will be discussed.

Investment and Portfolio Management

This course aims to cover the important aspects of portfolio management. Coverage includes: the construction of the portfolio and importance of investment objectives and policies; the management of the portfolio including the selection of assets, the utilisation of modern portfolio methods and the revision of the portfolio; and the protection of the portfolio through the use of derivatives. Emphasis is placed on the analytical aspects of portfolio management and the decision making process to enable students to apply the established theories and models in the financial world. Building on the level two module Investment and Risk this module looks at the theories in Investment Management and their applications in financial decision making from both the corporate and individual perspective.

Lending Operations

This module provides the fundamental concepts and knowledge to effectively manage the lending requests made by customers in a structure lending cycle, including the repayment or recovery of such advances. The student is given a broad framework of the lending environment and the legal regime in which lenders operate, before moving onto analysing the different types of customers, their lending requirements and the wide range of lending services that can be used to satisfy those lending needs. It also covers the process of debt recovery.

Banking Operations

The module aims to provide students with an understanding of the practices underlying banking operations. The subject enable student to analyses banking operations, reviews competitive strategies and the marketing of bank services. These areas are examined using theoretical models to evaluate the rapidly evolving policy of retail, international and investment banking.

Macroeconomics for Business and Government I

It is important for businesses, households, and governments to understand the macroeconomic environment in which they operate. Consequently, students need to understand macroeconomic theory and be able to apply that theory in interpreting and analysing macroeconomic information, events and policy. This course focuses on contemporary macroeconomic events and theory that may be used in their explanation. Emphasis is placed on the development of skills required for macroeconomic analysis in the context of business and household decision making and government policy.

Financial Market

This course examines the structure, operation and performance of the Australian financial system using principles of financial and monetary economics. Students are introduced to a selection of financial markets, products and institutions the operations of which largely determine key financial variables that affect decisions to save and invest in the real economy.

Finance Theory and Applications

This course extends the material presented in FIN1101 and also introduces further more advanced theory and applications thereof. Firstly, some fundamental issues in finance such as the consumption/investment trade-off and the interaction of that decision with capital markets (under conditions of certainty) are introduced. The arithmetic of mean-variance portfolio theory is then presented. This allows portfolio theory to be developed, which then leads into the presentation of the related capital asset pricing model together with two important applications. The net present value methodology is then extended into the new and more sophisticated area of real options. The valuation of real options is further developed by way of the binomial pricing process. The important 'existence' issue of an optimal capital structure is then examined by way of the propositions resulting from Modigliani and Miller's analysis together with some alternative theories of capital structure. Empirical evidence on capital structure is examined and the various theories of capital structure assessed from a practical point of view. Various methods of evaluating the levered firm are then developed with emphasis given to the incidence of taxes. Finally, the interesting and important area of mergers, acquisitions and governance is explored.

Portfolio Management

The current trend in the funds management industry is away from security analysis (stock picking) and towards asset allocation (managing the balance of equities, bonds, cash etc). The former, which may be called investment management, has been surpassed in importance by the latter, which may be called portfolio management. Portfolio management is important to both individuals who manage their own personal assets and managers who manage the assets of others. This course aims to cover the important aspects of portfolio management. Coverage includes: the construction of the portfolio and importance of investment objectives and policies; the management of the portfolio including the selection of assets, the utilisation of modern portfolio methods and the revision of the portfolio; and the protection of the portfolio through the use of derivatives. Emphasis is placed on the analytical aspects of portfolio management and the decision making process to enable students to apply the established theories and models in the financial world.

Managing Financial Institutional

This course provides a broad appraisal of authorized deposit taking institutions (ADIs), and the associated decision making processes of the financial services sector in Australia. A range of topics is addressed including: the Australian financial environment; understanding financial statements; evaluating returns, risks and performance; the yield curve and gap management; the management of liabilities, liquidity, the securities portfolio and capital; and hedging and pricing with interest rate derivatives.

E-Finance

This subject is designed to give students an understanding of the finance-related issues which are central to the success of all e-business. It provides an overview of e-commerce, including new developments such as wireless commerce, RFID and broadband, and also covers finance related topics such as payment systems, banking, security issues and developments (eg biometrics), corporate systems and software, electronic markets, government policy and strategy and new developments. 

Credit Analysis & Lending Management

Business firms extend credit, banks extend loans. The focus of this course is credit analysis and lending. It considers specific aspects such as credit/loan analysis, policy and legal issues, and special types of credits like consumer loans, real estate loans, corporate loans, and international loans. It also deals with issues such as securitisation, loan pricing, problem loans and marketing of loans.

International Finance

This course has been written with the intention of providing a systematic analysis of a representative range of analytical issues in international finance and investment against the background of global financial markets. The course initially examines the international monetary system and analyses exchange rates, their determinants and their relationship to significant economic factors. The remainder of the course adopts the investment, financing and dividend decisions of firms and applies them to an international setting.