East Asia Institute of Management 东亚管理学院 (EASB) Business

Principle of Accounting

This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Principles of Information System

This module provides an introduction to information systems and information technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business situations.

Economics

This module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Marketing

This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.

Principles of Management

This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organisational designs; managing changes and innovation; individual dimensions of organisations' behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Business Statistics

This module provides a basic understanding into the applications of statistics in business decision-making. It also provides the foundation to common quantitative modules in the Advanced Diploma and undergraduate degrees. The topics covered are financial mathematics; measures of location and dispersion; probability, random variables and expected values; sampling design; estimation and testing using the normal and t-distributions; and simple and multiple regression and correlation. The emphasis is on practical applications to accounting, economics, finance, management and marketing.

Business Law

This is an introductory module dealing with some of the key areas of business law. The topics covered include a general introduction to law; law of contract; law of tort; formation of legal entities; legal issues of negotiable instruments; law relating to partnerships, agency and trusts; and legal guidelines on intellectual property, trademarks, patents and copyrights.

International Business Environment

International Business Environment is the foundation on environmental factors faced in the context of global business issues. On completion of this module, you will be able to have a basic understanding of the complexities in the various issues relevant to international business.

Organisational Behaviour

The first is to help students to understand some of the basic concepts and practices of individual and group processes and behaviours in organizations and how they affect other people in the organization. This knowledge enables students to understand why people behave in that way and what needs to be done to ensure a harmonious and effective working relationship in an organization.

The second is to help students develop the knowledge and expertise required to ensure the efficient and effective use and deployment of human resources and to use them to the fullest benefit of the organization in its attempts to achieve the corporate goals and objectives. This knowledge can expand students’ potential for career success in the dynamic, shifting, complex and challenging new workplaces of today and tomorrow. The study of Organizational Behaviour will benefit the students in their personal and professional lives.

HR and Cross-Cultural Management

This module provides students with a framework for understanding and thinking strategically about employment relations and the management of human resources in organisations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations.

Management Information System

The focus of this module is on providing the business students with a fundamental knowledge of management science applications and management information systems development and implementation in business. It covers the basic concepts of linear programming, network analysis, decision theory, and simulation and their applications to a range of business decisions. It looks at the basic tools and techniques for analyzing, designing, implementing, and reviewing information systems as well as the management challenges of e-Business. Most of all, it aims to produce students with an understanding of mathematical and systems modeling techniques.

Corporate Finance

The study of Corporate Finance is to equip students with a working knowledge of the financial environment. Students will learn the tools and concepts needed for making financial decisions.

Research Methods

This module provides an introduction to research methods for business students to help them learn how to find, use and manage information in order to improve on decision-making and gain competitive advantage in the marketplace. It therefore emphasizes on the role of research processes as a vital platform for global business and commercial decision-making. This unit introduces you to the concepts and methodologies and its applied approaches to practical business situations.

Marketing Management

The first is to highlight the significance of latest developments in global economy and global marketing environment. The fast changing market place has created a marketing driven organizational culture and understand new paradigms in consumerism and buying behaviors. The second aim is that students learn to appreciate the dynamics of the changing variables in the environment and how to engage in transactions and relationship building with the customers. To acquire these skills, students will engage in real life research assignments in the Singapore marketplace. Students will realize that the marketer’s skill lies in understanding and influencing the level, timing, and composition of demand for a product, service, organization, place, person, idea or form of information. This course will enable students to learn from both local and international industry leaders and expand the students’ potential for career success in the dynamic, complex and challenging business environment of tomorrow.

Managerial Accounting

Managerial Accounting provides financial and non-financial data for 3 major purposes is to provide students with an awareness of the pivotal nature of accountancy in the business environment as a unifying and directing force. To enable students to make reasoned input into the decision-making processes of a business based on analysis of the various forms of data within the organisation.

Operations Management

This module provides students with the concepts and practices in operations management. Topics covered include the role of operations, the link between strategy and operations, productivity, decisions in the operations area, planning and control of inventory, projects and the transformation process including Total Quality Management, Just-In-Time, kanban and "lean production" systems. 

Macroeconomics for Business and Government I

It is important for businesses, households, and governments to understand the macroeconomic environment in which they operate. Consequently, students need to understand macroeconomic theory and be able to apply that theory in interpreting and analysing macroeconomic information, events and policy. This course focuses on contemporary macroeconomic events and theory that may be used in their explanation. Emphasis is placed on the development of skills required for macroeconomic analysis in the context of business and household decision making and government policy.

Macroeconomics for Business and Government II

Microeconomics is part of the study of how the world works. It deals with business, household and government choices, the design and effects of policy and the efficiency and fairness of the way resources are used in a community. This course focuses upon a range of microeconomic principles, their use by economists in economic analysis and their relevance in the global economy. While drawing on the history of economic thought, it emphasises contemporary resource- use issues and the development of the skills of the professional economist. 

 Economics Policy Analysis

This course focuses on the role and work of the professional economist in the development and presentation of economic policy advice. Apart from emphasising applied economic analysis, the course addresses issues associated with policy ideology and value judgments, the nature of decision-making in the Australian and other economies, the nature, extent and use of economic power and potential conflict among policy objectives. Students are required to complete and present a small policy dissertation.

Business Forecasting

This course aims primarily to introduce students to a wide variety of forecasting methodologies and the situations in which they are applicable. The course concentrates predominantly on short-term, quantitative forecasting techniques which seek to identify patterns from historical data and to extrapolate those patterns into the future. We also discuss causal methods of forecasting through an analysis of simple and multiple regression analysis. In the final module of the course, we make mention of the many qualitative techniques available to the forecaster.

Political & Economics

This course is an introduction to the study of politics. It deals with some of the key concepts that are commonly used to think about political and economic processes and institutions. The course is designed to appeal to students from a range of disciplines and does not require prior knowledge of politics. It is a course for students interested in political and economic debates who wish to develop a capacity for critical analysis.

Institutions & Government

This course introduces students to the basic institutions and processes of government and the economy. While the course has broad application it examines institutions within a regional framework using examples from Australia, Asia and elsewhere where appropriate. Political and economic institutional sovereignty are examined as international institutions become prominent as coordinators of national activity. Australian political and economic institutions are analysed as exemplars of the roles of institutions in an advanced regional economy. Domestic, political and economic institutions are compared and examined within an international context.

Managing Financial Institutional

This course provides a broad appraisal of authorized deposit taking institutions (ADIs), and the associated decision making processes of the financial services sector in Australia. A range of topics is addressed including: the Australian financial environment; understanding financial statements; evaluating returns, risks and performance; the yield curve and gap management; the management of liabilities, liquidity, the securities portfolio and capital; and hedging and pricing with interest rate derivatives.

International Finance

This course has been written with the intention of providing a systematic analysis of a representative range of analytical issues in international finance and investment against the background of global financial markets. The course initially examines the international monetary system and analyses exchange rates, their determinants and their relationship to significant economic factors. The remainder of the course adopts the investment, financing and dividend decisions of firms and applies them to an international setting.