Organisational Behaviour
The first is to help students to understand some of the basic concepts and practices of individual and group processes and behaviours in organizations and how they affect other people in the organization. This knowledge enables students to understand why people behave in that way and what needs to be done to ensure a harmonious and effective working relationship in an organization.
The second is to help students develop the knowledge and expertise required to ensure the efficient and effective use and deployment of human resources and to use them to the fullest benefit of the organization in its attempts to achieve the corporate goals and objectives. This knowledge can expand students’ potential for career success in the dynamic, shifting, complex and challenging new workplaces of today and tomorrow. The study of Organizational Behaviour will benefit the students in their personal and professional lives.
Supply Chain and Logistics
Present a comprehensive description of existing logistics practices in a global society and to describe the ways and means to apply logistics principles to achieve competitive advantage; and provides a conceptual approach for integrating logistics as a core competency in enterprise strategy.
Human Resources Management
Human Resource and Cross-Cultural Management module provides students with a framework for understanding and thinking strategically about employment relations and the management of human resources in organizations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations.
Topics include the design and implementation of HRM systems in multinational companies; adjusting HR systems to international variations in the external environment of the employment relationship; the development of international careers; and the integration of local employees into global organizations. The experiences of the Americans, Japanese, and European corporations establishing HRM systems in industrialized, transition, and developing economies will be discussed.
Operation Management
This overall aim of this module is to introduce students to the fundamental operations management concepts and to equip the students with the managerial tools that can be applied to achieve competitive advantage through continuously improving process quality. The module also looks at the transformation process for both the tangible and intangible products in the global competitive environment.
Transport Management
This module offers the student the opportunity to explore the various issues surrounding e-Commerce. It provides the encompassing review of strategies, design, and evaluation of Web sites; of mobile-commerce thriving on wireless technology; what technology is needed for doing e-business on the Web; how to market products; what ethical and legal factors to consider in e-commerce. The focus will be past, current and future issues of e-Commerce in the Logistics sector.
It provides the student with an understanding of the tools, skills, business concepts, strategic opportunities, and social issues that surround the emergence of electronic commerce specifically in the Logistics business sector.
E-commerce Logistics
This module offers the student the opportunity to explore the various issues surrounding e-Commerce. It provides the encompassing review of strategies, design, and evaluation of Web sites; of mobile-commerce thriving on wireless technology; what technology is needed for doing e-business on the Web; how to market products; what ethical and legal factors to consider in e-commerce. The focus will be past, current and future issues of e-Commerce in the Logistics sector.
It provides the student with an understanding of the tools, skills, business concepts, strategic opportunities, and social issues that surround the emergence of electronic commerce specifically in the Logistics business sector.
Bachelor Year 3
Managing Organisations
Organisations are central to modern-day society and probably play the key role in delivering the vast range of services and products required by people in their daily lives. Any organisation exists for a purpose and is a deliberate arrangement of human and other resources with the aim of delivering needs-satisfying services and/or products as effectively and efficiently as possible. There are different types/kinds of organisations ranging from public/government institutions such as local authorities and government agencies, to churches, trade unions, banking and financial institutions, to privately and public owned business enterprises. Irrespective of type, any organisation has to be established, developed and maintained to operate as effectively and efficiently as possible amidst an increasingly complex, turbulent and competitive environment characterised by an almost endless list of human needs to be satisfied but with a general scarcity of resources. This course aims to develop an understanding and appreciation of the complex and evolving nature of organisations and their environments, how organisations operate and function, and the challenges related to successfully managing organisations and their resources. This course lays the foundation for a career in management. In this course the student will learn about the nature of organisations, the external environmental dynamics that interplay with organisations, the internal subsystems, structures and processes of organisations and the terrain, role, tasks, functions and required skills of managers. Students are exposed to the challenges related to a career in management in a changing world. A study is made of the evolution of management as field of study and of managerial practices. Students are introduced to the role requirements of modern-day managers and are acquainted with various conceptual, analytical and practical tools and methodologies that are and can be used in managing organisations in complex and ever changing environments. Specific topics include: the shift from the industrial era to the information and knowledge age, the interplay with organisations and management of trends such as globalisation, the information technology revolution and the new workplace, the challenges of entrepreneurship and small business, managerial decision-making, strategic thinking and planning, work and organisational structuring and design, managerial ethics, social responsibility, managing and leading diverse people, managing the value chain, creativity and the management of innovation and change, and continuous quality and performance improvement and control.
Management Science II
This course requires students to be capable of applying managerial control techniques to the outputs of projects; to understand the concept of decision theory; to formulate and solve dynamic programming models; to model and solve Brand switching/Markov Process models; to model and solve queuing problems; to be aware of the technique of simulation and to understand where it can be applied.
Business Logistics
This course will enable students to: display skills in analysing procurement, inventory and distribution systems, including the ability to determine how to deploy limited capital so that total system costs are minimized and desired customer service levels are maintained; show understanding of the principles of Pareto analysis and know how to apply these principles to the logistics system; develop and use materials requirements planning schemes, and to know when such schemes are appropriate; show an awareness of different warehouse storage systems and to know the advantages and disadvantages of each; examine critically the appropriateness of automation in any typical warehousing situation; and show some insight into the relevant issues concerning transportation and physical distribution system planning.
Marketing Channel
The study of marketing channels addresses the distribution or place element of the marketing mix. The course takes a managerial approach to the distribution problem. Channel intermediaries, such as wholesalers and retailers are discussed. A formal process for the design of an effective and efficient marketing channel is examined. The impact of the other elements of the marketing mix on channel management is considered. Channel management issues such as power and conflict, communication and channel evaluation are also addressed.
Promotion Management
This course addresses the promotional elements of the marketing mix. The focus is upon developing an integrated marketing communication mix which presents a clear and consistent message to the marketing organisation's customer base. The various elements in the integrated marketing communications mix including advertising, sales promotion, public relations, personal selling, direct marketing, and internet marketing are examined. In this course, you will learn how to develop and evaluate promotional plans including source, message and media elements. This course builds on the knowledge acquired in Marketing and Consumer Behaviour.
Quality Management
This course will cover the importance of quality assurance, quality control and quality improvement to the success of a business, how these functions may be integrated into the business, and the methods and techniques in their application. Students will relate business strategy, benchmarking, reliability and system effectiveness, control charts, human factors and cost management to the overall improvement of quality. Quantitative and qualitative methods will be dealt with where appropriate and will be related to economic and organisational objectives of the business.
Business Strategy
This course provides an integrative culmination to the development of student knowledge and skills presented in the earlier courses in his/her area of major study. It is specifically designed to provide students with a logical, systematic approach to formulating, implementing and evaluating business strategy. The course focuses on management decision making from a corporate strategy viewpoint. The use of analytical tools and processes as a means of developing and improving managerial decision making is developed in this course. The study of business strategy should be seen as the capstone of a professional business education. Assessment is by written assignment and examination. Since this is an integrative course which draws on prior subject areas, it is advisable that students complete this course in the final year of their study.
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