East Asia Institute of Management 东亚管理学院 (EASB) Business

Principle of Accounting

This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

Business Law

This is an introductory module dealing with some of the key areas of business law. The topics covered include a general introduction to law; law of contract; law of tort; formation of legal entities; legal issues of negotiable instruments; law relating to partnerships, agency and trusts; and legal guidelines on intellectual property, trademarks, patents and copyrights.

Economics

This module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

Principles of Management

This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organisational designs; managing changes and innovation; individual dimensions of organisations' behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

Principles of Information System

This module provides an introduction to information systems and information technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business situations.

Business Statistics

This module provides a basic understanding into the applications of statistics in business decision-making. It also provides the foundation to common quantitative modules in the Advanced Diploma and undergraduate degrees. The topics covered are financial mathematics; measures of location and dispersion; probability, random variables and expected values; sampling design; estimation and testing using the normal and t-distributions; and simple and multiple regression and correlation. The emphasis is on practical applications to accounting, economics, finance, management and marketing.

Principles of Marketing

This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing

International Business Environment

International Business Environment is the foundation on environmental factors faced in the context of global business issues.  On completion of this module, you will be able to have a basic understanding of the complexities in the various issues relevant to international business. 

Operations Management

This module provides students with the concepts and practices in operations management. Topics covered include the role of operations, the link between strategy and operations, productivity, decisions in the operations area, planning and control of inventory, projects and the transformation process including Total Quality Management, Just-In-Time, kanban and "lean production" systems.

HR and Cross-Cultural Management

This module provides students with a framework for understanding and thinking strategically about employment relations and the management of human resources in organisations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations.

Management Information System

The focus of this module is on providing the business students with a fundamental knowledge of management science applications and management information systems development and implementation in business. It covers the basic concepts of linear programming, network analysis, decision theory, and simulation and their applications to a range of business decisions. It looks at the basic tools and techniques for analyzing, designing, implementing, and reviewing information systems as well as the management challenges of e-Business. Most of all, it aims to produce students with an understanding of mathematical and systems modeling techniques.

Research Methods

This module provides an introduction to research methods for business students to help them learn how to find, use and manage information in order to improve on decision-making and gain competitive advantage in the marketplace. It therefore emphasizes on the role of research processes as a vital platform for global business and commercial decision-making. This unit introduces you to the concepts and methodologies and its applied approaches to practical business situations.

Organisational Behaviour

The first is to help students to understand some of the basic concepts and practices of individual and group processes and behaviours in organizations and how they affect other people in the organization. This knowledge enables students to understand why people behave in that way and what needs to be done to ensure a harmonious and effective working relationship in an organization. The second is to help students develop the knowledge and expertise required to ensure the efficient and effective use and deployment of human resources and to use them to the fullest benefit of the organization in its attempts to achieve the corporate goals and objectives. This knowledge can expand students’ potential for career success in the dynamic, shifting, complex and challenging new workplaces of today and tomorrow. The study of Organizational Behaviour will benefit the students in their personal and professional lives.

Managerial Accounting

Managerial Accounting provides financial and non-financial data for 3 major purposes is to provide students with an awareness of the pivotal nature of accountancy in the business environment as a unifying and directing force. To enable students to make reasoned input into the decision-making processes of a business based on analysis of the various forms of data within the organisation.

Marketing Management

The first is to highlight the significance of latest developments in global economy and global marketing environment. The fast changing market place has created a marketing driven organizational culture and understand new paradigms in consumerism and buying behaviors. The second aim is that students learn to appreciate the dynamics of the changing variables in the environment and how to engage in transactions and relationship building with the customers. To acquire these skills, students will engage in real life research assignments in the Singapore marketplace. Students will realize that the marketer’s skill lies in understanding and influencing the level, timing, and composition of demand for a product, service, organization, place, person, idea or form of information.This course will enable students to learn from both local and international industry leaders and expand the students’ potential for career success in the dynamic, complex and challenging business environment of tomorrow.

Corporate Finance

The study of Corporate Finance is to equip students with a working knowledge of the financial environment. Students will learn the tools and concepts needed for making financial decisions.

Strategic Management

This module is the major integrative element in the final phase of business studies courses. It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. It addresses strategic management as a complex agenda of fundamental questions and problems that concern organizations and their future development. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individual whose actions help shape organizational performance.

Continuity and Change in Contemporary Business

This integrative module aims to develop critical awareness of contemporary issues in international business. It assesses in what and to what extent globalization has affected production, governance, societies and human knowledge and exposes students to developments in international political economy. From this agenda is derived policy issues concerning positive and negative impacts on human security, social justice and democracy. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.

Innovation and Entrepreneurship

This module is designed to develop the way students interpret information. In today's fast-moving environment, knowledge management and innovation problem solving techniques are needed within all organizations large and small both national and international. This module will include development into the world of innovation, change management and entrepreneurship and challenge the student to pull together critical concepts of process improvement, e-commerce and innovation into a single framework.

International and Strategic Marketing

This module builds upon other marketing modules, involving considerations of expanding business abroad and meeting foreign competition. It analyses how organizations plan and implement marketing principles, and involves the practical considerations that must be taken into account in the strategic marketing of goods or services against competitive forces.

People, Organisations and Society

To give the necessary skills, competences and knowledge which allow students to understand and appreciate the impact of work and organization on modern society. Students will learn to evaluate the nature and impact of personal interaction within organizations and in society in general.  They will be able to apply current and predictive models to work, unemployment and leisure. They will take a global view of changing society, organizations and pattern of work. They will be able to question established views of organization and society.

Investment Management

Building on the level two modules Investment and Risk, this module looks at the theories in Investment Management and their applications in financial decision making from both the corporate and individual perspective.