Business Management
(International Business)

Course Objective

This course is designed to familiarise students with the nature of the private and public business sectors and the way they relate to each other in our competitive global environment. Students will be introduced to topics in financial management, international business, international finance, international economics, cross-cultural management and global marketing.

Entry Requirements

• EASB Diploma in Business Management OR
• Diploma of related discipline OR
• Equivalent qualification from a recognised higher learning institution
• Proficiency in English language

Duration

This is a 12 months programme, comprising 4 terms. Each term is of 12 weeks duration, including 11 weeks of formal class time and independent study. Formal class time will consist of 3 hours of lectures and 3 hours of tutorials per week. Examination will be held on week 12.

Students will take two modules per term.

Structure

The Bachelor Year 2 (EASB Advanced Diploma) Business Management (International Business) consists of 8 compulsory modules:

Assessment & Awards

Assessment for each module comprises coursework (30%) and a written examination (70%). The coursework may include case study analysis, review of published journals or conference articles, laboratory assignments, research reports and tutorial participation.

Upon successful completion of all 8 modules, the student will be
awarded the EASB Advanced Diploma in Business Management (International Business).

Modules Synopsis

BM 2090 Strategic Management
This module analyses the strategic management of the business unit and the firm. It introduces students to the different theoretical approaches to strategy; to provide a framework for understanding and analysing the nature and sources of com-petitive advantage and firm survival in contested local as well as global markets. The module examines several key areas of strategy in depth, focusing on issues of vertical integration, diversification and collaboration. It will also focus on issues of corporate governance, ethics and stakeholder analysis.

BM 2040 HR and Cross-Cultural Management
This module provides students with a framework for under-standing and thinking strategically about employment relations and the management of human resources in the dynamics of the organisation environment.

BM 2011 Financial Accounting
This module provides students with an understanding of the supporting theories and assumptions underpinning financial accounting and an analysis of contemporary financial accounting issues. Topics covered include the conceptual framework of accounting and alternative theories for explaining accounting behaviour and accounting choice.

BM 2050 Management Information System
The focus of this module is on providing the business students with a fundamental knowledge of management science applications and management information systems development and implementation in business. It covers the basic concepts of linear programming, network analysis, decision theory, and simulation and their applications to a range of business decisions. It looks at the basic tools and techniques for analyzing, designing, implementing, and reviewing information systems as well as the management challenges of e-Business. Most of all, it aims to produce students with an understanding of mathematical and systems modeling techniques.

BM 2510 International Marketing
This module introduces students to the conceptual framework and practice associated with marketing in the international and global environment. Topics covered include assessing foreign markets, international pricing, international promotions, and marketing policies and strategies pertaining to international marketing.

BM 2520 International Business
This module is designed to provide students with an understanding of the challenges and opportunities for business operating in the international and global environment. Topics covered include corporate internationalisation, market and competitive strategies, foreign investment decisions and entry strategies, strategies of market servicing and off-shore production and marketing strategies in multinational operations.

BM 2530 International Finance
This module deals with the workings of the international monetary systems, international capital markets and open economy macroeconomics. Topics include aspects of interest rates, foreign currency borrowing, exchange risk management and transmission of business cycles.

BM 2540 International Economics
This module is concerned with the operation and role of international financial markets from a macroeconomic perspective. Topics include international trade theory, foreign exchange markets, determinants of exchange rates, the role of foreign exchange derivatives, international monetary systems, international capital flows and markets, role of central banks in facilitating international payments and exchange interest parity relationships and debts.