Business Management

Course Objective

This course seeks to offer students a broad-based knowledge of the various disciplines of Business Management. Through a methodical system of subject teaching, students will acquire a sound understanding of the functions and development of organisations, interactions with local and international environments, management of people, marketing of goods and services, and strategic decisions that direct and harmonise all activities.

Entry Requirements

Singaporean

• EASB Diploma in Business Management OR
• EASB Diploma in Hospitality & Tourism Management/ Computing with bridging units OR
• Equivalent academic qualification from a recognised higher learning institution

International Students

• EASB Diploma in Business Management OR
• EASB Diploma in Hospitality & Tourism Management/ Computing with bridging units OR
• Equivalent academic qualification from a recognised higher learning institution
• Proficiency in English Language

Duration

This is a 9-months programme, comprising 3 terms. Each term is of 12 weeks duration, including 11 weeks of formal class time and independent study. Formal class time will consist of 3 hours of lectures and 3 hours of tutorials per week. Examination will be held on week 12.

Students will take 2or 3 modules per term.

Structure

The Bachelor Year 2 (EASB Advanced Diploma) Business Management (General Management) consists of 8 compulsory modules:

Assessment & Awards

Assessment for each module comprises coursework (30%) and a written examination (70%). The coursework may include case study analysis, review of published journals or conference articles, laboratory assignments, research reports and tutorial participation.

Upon successful completion of all 8 modules, the student will be awarded the EASB Advanced Diploma in Business Management (General Management).

Fee Structure

Module Synopsis

BM 2020 Organisation Behaviour
This module provides students with an introduction to basic individual and group processes and how these processes affect people in organisations. Topics covered include group dynamics, motivation, stress, communication, cultural diversity, conflict, leadership, power and politics, and change management.

BM 2030 Operations Management
This module provides students with the concepts and practices in operations management. Topics covered include the role of operations, the link between strategy and operations, productivity, decisions in the operations area, planning and control of inventory, projects and the transformation process including Total Quality Management, Just-In-Time, kanban and “lean production” systems.

BM 2040 HR and Cross-Cultural Management
This module provides students with a framework for understanding and thinking strategically about employment relations and the management of human resources in organisations. The course draws on insights from the social sciences to explore how economic, social, psychological, legal, and cultural forces influence employment relations.

BM 2050 Management Information System
The focus of this module is on providing the business students with a fundamental knowledge of management science applications and management information systems development and implementation in business. It covers the basic concepts of linear programming, network analysis, decision theory, and simulation and their applications to a range of business decisions. It looks at the basic tools and techniques for analyzing, designing, implementing, and reviewing information systems as well as the management challenges of e-Business. Most of all, it aims to produce students with an understanding of mathematical and systems modeling
techniques.

BM 2080 Marketing Management
This module aims to develop students’ understanding of and skills in the formulation of marketing strategies across many various industries so as to equip them with a broad introduction to the mechanics of commercial competition and strategic thinking.

BM 2090 Strategic Management
This module analyses the strategic management of the business unit and the firm. It introduces students to the different theoretical approaches to strategy and provides a framework for understanding and analysing the nature and sources of competitive advantage and firm survival in contested local as well as global markets. The module examines several key areas of strategy in depth, focusing on issues of vertical integration, diversification and collaboration. It will also focus on issues of corporate governance, ethics and stakeholder analysis.

BM 2181 Cost Accounting
This module focuses on the accumulation of costs of a firm’s products and services. Students will be equipped with a thorough understanding of the various cost concepts and measurement systems used in today’s manufacturing and service industries. The topics include among others a basic understanding of the cost behavior, cost allocation methodology and measurement, various costing systems and approaches, etc. In addition, there will be discussions on contemporary issues and challenges by cost accounting professionals and the practical cost management problems in the collation of cost information.

BM 2090 Research Methods
This module provides an introduction to research methods for business students to help them learn how to find, use and manage information in order to improve on decision-making and gain competitive advantage in the marketplace. It therefore emphasizes on the role of research processes as a vital platform for global business and commercial decision-making. This unit introduces you to the concepts and methodologies and its applied approaches to practical business situations.