Business Management (Entrepreneurship)

Course Objective

This course introduces students to the entrepreneurial process and relevance to the entrepreneur. Topics covered include creativity, invention and innovation, discovery and evaluation of product opportunities, new venture start-up, feasibility planning, protection and commercialisation of intellectual property, marketing, financial and production strategies, sources of finance, valuations, franchising and internationalisation of entrepreneurship. A major component of this course is a project that allows students to develop their own new venture.


Entry Requirements

• EASB Diploma in Business Management OR
• Diploma of related discipline OR
• Equivalent qualification from a recognised higher learning institution
• Proficiency in English language
  

Duration

This is a 12-months programme, comprising 4 terms. Each term is of 12 weeks duration, including 11 weeks of formal class time and independent study. Formal class time will consist of 3 hours of lectures and 3 hours of tutorial per week. Examinations will be held on week 12.

Students will take 2 modules per term.

Structure

The Bachelor Year 2 (EASB Advanced Diploma) Business Management (Entrepreneurship) consists of 8 compulsory modules:

Assessment & Awards

Assessment for each module comprises coursework (30%) and a written examination (70%). The coursework may include case study analysis, review of published journals or conference articles, laboratory assignments, research reports and tutorial participation.

Upon successful completion of all 8 modules, the student will be awarded the Bachelor Year 2 (EASB Advanced Diploma) – Business Management (Entrepreneurship).

Modules Synopsis

BM 2090 Strategic Management
This module analyses the strategic management of the business unit and the firm. It introduces students to the different theoretical approaches to strategy; to provide a framework for understanding and analysing the nature and sources of competitive advantage and firm survival in contested local as well as global markets. The module examines several key areas of strategy in depth, focusing on issues of vertical integration, diversification and collaboration. It will also focus on issues of corporate governance, ethics and stakeholder analysis.

BM 2030 Operations Management
This module provides students with the concepts and practices in operations management. Topics covered include the role of operations, the ecology between strategy and operations, productivity, operations decisions planning and control of inventory, projects and the transformation process including Total Quality Management, Just-In-Time, Kanban and “Lean production” systems.

AC 2011 Financial Accounting II
This module provides students with an understanding of the supporting theories and assumptions underpinning financial accounting and an analysis of contemporary financial accounting issues. Topics covered include the conceptual framework of accounting, alternative theories for explaining accounting behaviour and accounting choice, and emerging issues in accounting.

BM 2050 Management Information System
The focus of this module is on providing the business students with a fundamental knowledge of management science applications and management information systems development and implementation in business. It covers the basic concepts of linear programming, network analysis, decision theory, and simulation and their applications to a range of business decisions. It looks at the basic tools and techniques for analyzing, designing, implementing, and reviewing information systems as well as the management challenges of e-Business. Most of all, it aims to produce students with an understanding of mathematical and systems modeling techniques.

BM 2610 Entrepreneurship and Venture Capital
This module has a strong implementation focus and deals with certain selected generic entrepreneurial issues, viewed from the perspective of an enterprise owner. Throughout the course, emphasis is placed on the application of analytical tools to administrative practices.

BM 2620 Financing Start-Up Operations
This module is designed to acquaint students with the knowledge and concepts of raising equity financing in a tough business environment from demanding investors. It will introduce to students the key funding approaches and revolutionary concepts of how to raise investor capital successfully.

BM 2630 SME Financial Management
This module covers the foundations of finance with applications in corporate finance and investment management. Topics include criteria for making investment decisions, valuation of financial assets and liabilities, relationships between risk and return, market efficiency, the valuation of derivative securities exchange-rate risk management, the theory of corporate finance and the major financial instruments issued by corporations.

BM 2640 Managing Organisational Innovation
The module examines the theoretical and practical application of the strategic, organisational and technological dimensions of innovation management. Topics covered include the principles of product-market orientation, resource allocation, innovation capabilities and technology strategy.