Business Management

Course Objective

This course introduces students to the fundamental concepts in Business Management. Topics covered are economics, accounting, finance, statistics, business law, marketing, management and information technology.

Upon graduation, candidates can proceed to pursue an Advanced Diploma in Business Management offered by EASB with specialisations in General Management or with specialisation in International Business, Human Resource Management, Marketing, Information Technology.

Duration

This is a 9-months programme, comprising 3 terms. Each term is of 12 weeks duration, including 11 weeks of formal class time and independent study. Formal class time will consist of 3 hours of lectures and 3 hours of tutorials per week. Examinations will be held on week 12.

Students will take 2 or 3 modules per term.

ENTRY REQUIREMENTS

Singaporean

• EASB Foundation Programme OR
• 2 GCE 'A' levels with pass in General Paper OR
• 5 GCE 'O' levels with pass in English (Grades 1-6) OR
• 3 GCE 'O' levels with pass in English (Grades 1-6) and minimum 3 years working relevant experience

AND

• All applicants must be 17 years of age at time of application

International Students

• EASB Foundation Programme OR
• High School certificate or equivalent
• Proficiency in English Language

AND

• All applicants must be 17 years of age at time of application
  

Structure

The Bachelor Year 1 (EASB Diploma) Business Management course consists of 8 compulsory modules:

Assessment & Awards

Assessment for most modules comprise of coursework (30%) and a 3 hours written examination (70%) towards the end of the term. The coursework may include case study analysis, review of published journals or conference articles, laboratory assignments, research reports and tutorial
participation.

Upon successful completion of all 8 modules, the student will be awarded the EASB Diploma in Business Management.

Fee Structure

Module Synopsis

BM 1010 Accounting
This module will cover the principles behind the construction of financial reports. Topics covered include the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.

BM 1020 Business Law
This is an introductory module dealing with some of the key areas of business law. The topics covered include a general introduction to law; law of contract; law of tort; formation of legal entities; legal issues of negotiable instruments; law relating to partnerships, agency and trusts; and legal guidelines on intellectual property, trademarks, patents and copyrights.

BM 1030 Economics
This module provides an introduction to microeconomic and macroeconomic theories and policies. Topics covered include demand and supply; applications of supply and demand; various market structures; governmental roles in economy; unemployment; production and exchange; economic aggregates such as aggregate production and employment, the general level of prices and inflation, exchange rates, and the balance of payments. Current world economic trends will also be discussed.

BM 1040 Principles of Management
This module is designed to provide students with an overview of the key functions of management. It focuses on the foundations of management covering the essential concepts and provides a sound understanding of these key management issues. Topics include traditional functions of management; organisational designs; managing changes and innovation; individual dimensions of organisations’ behaviour; perception and learning; communication and motivation; group interactions and group dynamics; leadership and control; influences of technology on management.

BM 1050 Principles of Information System
This module provides an introduction to information systems and information technology for business students to help them to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. The aim of this unit is to introduce you to the concepts and methods of business information technology and its application to practical business situations.

BM 1060 Business Statistics
This module provides a basic understanding into the applications of statistics in business decision-making. It also provides the foundation to common quantitative modules in the Advanced Diploma and undergraduate degrees. The topics covered are financial mathematics; measures of location and dispersion; probability, random variables and expected values; sampling design; estimation and testing using the normal and t-distributions; and simple and multiple regression and correlation. The emphasis is on practical applications to accounting, economics, finance, management and marketing.

BM 1070 Business Communication
This module focuses upon the formal means of communication and the development of personal communication skills relevant to someone working individually or as a team member within an organisation. Topics covered include business writing; techniques in meeting preparations; formal presentations; resume writing; and interviewing tech-niques.

BM 1080 Principles of Marketing
This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. It focuses on key topics that include roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; Product Life cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.