
Master of Science (Marketing)
Programme Objective
Career
Delivery Method
Progression Pathway
Master of Science (Marketing)
Mode & Duration
Full-time: 12 mths
Part-time: 12 mths
(Typical Delivery Structure for MSc Marketing – 12 months) |
3 months |
3 months |
3 months |
3 months |
Term 1 (2 modules) |
Term 2 (2 module) |
Term 3 (2 modules) |
Term 4 (3 module) |
Intakes
Mar / Jun / Aug / Dec
Average Teacher-Student Ratio
1:30
Assessment
100% Written Examination
Modules
Core Modules:
- 1. International Marketing
-
This course addresses global issues and describes concepts relevant to all international marketers. It provides an approach and framework for identifying and analyzing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective
- 2. Marketing Communications
-
The often-misunderstood concept of marketing communications is examined from a
strategic perspective in this course. The following ideas are explored: the interlinking
of corporate, marketing and communication strategy; the blend of internal and
external communications; the relational aspects of network communications; the
context within which marketing communications operate; how audiences frame and
interpret marketing messages. This course assumes relationship marketing to be
essential and sees communication in the context of both transactional and relational
exchanges. Corporate and marketing communications are considered as important
components of the complete process.
- 3. Marketing Research
-
The marketing research elective gives you a solid understanding of the marketing
research process as well as the practical skills to do qualitative and quantitative
research. It looks in detail at data collection methods, measurement instruments,
sampling procedures and data analysis techniques. The emphasis is on solving
marketing problems using marketing research. Extensive case study material offers
insights into the problems and practical applications of the research techniques.
- 4. Marketing
-
In highly competitive markets the success or failure of a product or service may be
determined by the marketing decisions you take. This course will help you make the
right ones. The course will enable you to analyse and critically evaluate marketing
problems and opportunities. It will also help you develop and implement marketing
strategies and programmes which take best advantage of your firm's situation.
- 5. Consumer Behaviour
-
We buy goods and services every day: to eat, to wear, to read, to watch, to play, to
travel, to exercise, to make us wealthy and perhaps wise. Consumption is so
prevalent that we are often unaware of its importance in shaping our lives.
This elective adopts a psychological approach to consumer behaviour and, with
examples of marketing in practice, explores the complementary experience of the
individual consumer and individual marketer. Understanding why people buy what
they buy is crucial for effective marketing, helping managers identify appropriate
people to target and design and communicate attractive offerings. Every element of
the marketing plan benefits from an understanding of the customer, and with the
rapid pace of change in consumer markets today this is only going to become more
important.
Elective Modules:
- 1. Marketing Channels
-
Channel relationships are increasingly important in creating market value and
sustainable competitive advantage. This elective provides an up-to-date perspective
of the relationships among marketing channels using the channel relationship
model (CRM). It looks at challenges and opportunities in the external channel
environment, behavioural issues that beset channel relationships (internal channel
environment), co-ordinations, conflict, cooperation, the economics of exchange and
the development of channel relationships, including the implication of acquiring
strategic partners.
- 2. Negotiation
-
Negotiation is one of several means that help managers make decisions. It is neither
superior nor inferior to other forms of decision making. It is appropriate in some
circumstances but not in others. Management is complex and deciding when
negotiation is appropriate is just one aspect. The course aims to provide a thorough
grounding in the science and practice of negotiation. Academic disciplines such as
economics, psychology, sociology, politics, anthropology and mathematics have
researched negotiation and much of this material forms the basis for its scientific
analysis.
- 3. Services Marketing
-
Service industries face dramatic changes in their environment, ranging from developments in computerization and telecommunications (including the Internet) to the emergence of global markets for their output. Perhaps the most significant trend
- 4. Quantitative Methods
-
In order to make decisions it is necessary to have access to information. In the world of business, that information will often be in numerical form. The objective of this course is to enable students to make good decisions and to be able to organize and understand numbers.
Entry Requirements
Singaporean / PR
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
– ACCESS ROUTE Admission for Non-degree holders.
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
International Students
A degree recognised by Heriot-Watt University or a qualification deemed to be equivalent, or
passes in three Courses (one of which must be core for the MBA and three core courses for MSc programmes)
– ACCESS ROUTE Admission for Non-degree holders.
A minimum of two years’ post-qualifying full-time work experience of a relevant nature.
Application Procedure
You may apply to EASB either by visiting EASB Balestier Campus
or
mail your application to East Asia Institute of Management, 9 Ah Hood Road, Singapore 329975
Course Fee
International students |
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Full-Time |
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Tuition Fee
|
S$ 35,200
|
|
|
Assessment Fee
|
S$ 3,600
|
|
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Application Fee
|
S$ 540
|
|
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Administration Fee
|
S$ 1,000
|
|
|
Material Fee
|
-- |
|
|
TOTAL
|
S$ 40,340
|
|
|
|
|
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Singaporean / PR |
|
|
|
Full-Time |
|
Part-Time |
|
Tuition Fees
|
S$ 29,400
|
Tuition Fees
|
S$ 28,400
|
Assessment Fee
|
S$ 3,600
|
Assessment Fee
|
S$ 3,600
|
Application Fee
|
S$ 150
|
Application Fee
|
S$ 150
|
Administration Fee
|
S$ 500
|
Administration Fee
|
S$ 500
|
Material Fee
|
-- |
Material Fee
|
-- |
TOTAL
|
S$ 33,650
|
TOTAL
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S$ 32,650
|
|
|
|
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Medical Insurance |
Waived |
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FPS Insurance or Escrow Bank Charge |
Waived |
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Other miscelleneous fees may apply ( Please click here for more information) |
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Application and Enrolment Fee is non-refundable. All prices are subject to prevailing Goods & Services Tax (GST) of 7%. All prices are effective for intakes from November 2019. Start of class is subjected to minimum class size achieved. |
Certificate
The award obtained by students taught in Singapore is identical to those at the home campus of the foreign education institution
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