Bachelor of Arts (Honours) Business & Management Studies (International Business Management) (Top-up)
Programme Objective
Career
Progression Pathway
BA (Hons) Business & Mgmt Studies (International Business Mgmt) (Top-up)
Mode & Duration
Full-time: 12 mths
Part-time: 12 mths
Intakes
Jan / May / Jul / Oct
Average Teacher-Student Ratio
1:30
Assessment
Assignment, Project, Practical and Written Examination
Modules
- 1. Innovation and Entrepreneurship
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This module is designed to develop the way students interpret information. In today’s fast-moving
environment, knowledge management and innovative problem solving techniques are needed within all
organisations large and small and both national and international. This module will include development
in the world of innovation, change management and entrepreneurship and challenge the student to pull
together critical concepts of process improvement, e-commerce and innovation into a single framework.
The aim of this module is to provide students with an understanding of changing consumer behaviour,
due to the swift and dynamic developments of technology.
- 2. International and Global Marketing
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This module enables students to apply and expand the knowledge of marketing in an international and
global context. Students will explore how organisations utilize the conceptual models, tools and
techniques of marketing to plan and implement international and global marketing strategies. Students
will use the tools of analysis and decision-making in the preparation of marketing plans to real-world
settings.
- 3. Strategic Management
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This module is the major integrative element in the programme. It builds on the knowledge and skills
acquired in earlier modules to enhance critical awareness of senior management decision-making. It
addresses strategic management as a complex agenda of fundamental questions and problems that
concern organizations and their future development. In order to address this complexity and generate a
richer picture of organizations, the module also considers the context or environment in which an
organization performs and the individuals whose actions help shape organizational performance.
- 4. Strategic Brand Management
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The aim of this module is to provide students with the ability to critically analyse
the attribues of branding and to give an understanding of how to manage the strategy of a brand in the market place. An emphasis will be placed on how to evaluate and analyse 'brand equity' and why branding critical for the manufacturer, retailer and consumer.
- 5. Continuity and Change in Contemporary Business
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This integrative module aims to develop critical awareness of contemporary issues in international business. It assesses in what ways and to what extent globalization has a directed production, governance, societies and human knowledge and exposes students to developments in international political economy. From this agenda is derived policy issues concerning positive and negative impacts on human security, social justice and democracy. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.
- 6. Strategic Management of Information Systems
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Organisations increasingly rely on information system to support decision-making at all levels, particularly the strategic level. This module is designed to give the student an essential understanding of the manner in which information's system impact on organisations and their environment.
Entry Requirements
Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language:
Minimum EASB / ETEDP Level 3 / IELTS 6.0
Application Procedure
You may apply to EASB either by visiting EASB Balestier Campus
or
mail your application to East Asia Institute of Managment, 9 Ah Hood Road, Singapore 329975
Course Fee
International students |
|
|
|
Full-Time |
|
|
|
Tuition Fees
|
S$ 12,400
|
|
|
Examination Fees
|
S$ 1,800
|
|
|
Application and Enrolment
|
S$ 450
|
|
|
Administrative Fee
|
S$ 1,000
|
|
|
Study Material
|
S$ 600
|
|
|
TOTAL
|
S$ 16,250
|
|
|
|
|
|
|
Singaporean / PR |
|
|
|
Full-Time |
|
Part-Time |
|
Tuition Fees
|
S$ 12,800
|
Tuition Fees
|
S$ 12,800
|
Examination Fees
|
S$ 1,600
|
Examination Fees
|
S$ 1,600
|
Application and Enrolment
|
S$ 150
|
Application and Enrolment
|
S$ 150
|
Administrative Fee
|
S$ 500
|
Administrative Fee
|
S$ 500
|
Study Material
|
S$ 600
|
Study Material
|
S$ 600
|
TOTAL
|
S$ 15,650
|
TOTAL
|
S$ 15,650
|
|
|
|
|
Medical Insurance |
Waived |
|
FPS Insurance or Escrow Bank Charge |
Waived |
|
Other miscelleneous fees may apply ( Please click here for more information) |
|
Application and Enrolment Fee is non-refundable. All prices are subject to prevailing Goods & Services Tax (GST) of 7%. All prices are effective for intakes from August 2014. Start of class is subjected to minimum class size achieved. |
Certificate
The BA Degree awarded will be identical to those students studying on-campus in UK.

- Details
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Last Updated: 12 April 2018