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BA (Hons) Business and Management

You will develop a broad understanding of key business principles including management, finance and marketing.
This is a highly practical course specifically designed to put you in pole position in the job market when you graduate.
You can either study a general pathway, giving you the skills you need to understand all elements of what makes a business work, or specialises in business strategy, accounting and finance, human resource management or marketing.
You choose how to structure your course to best reflect your own interests and career ambitions. The broadbased nature of this degree will enhance your employability across a wide section of business disciplines.

 
Progression Pathway
BA (Hons) Business Management (TOP-UP)
Mode & Duration
Full-time: 12 mths
Part-time: 12 mths
Intakes
Jan / May / Jul / Oct
Average Teacher-Student Ratio
1:25
Assessment
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
** The typical assessment consists of a 50% coursework component and a 50% closed book examination.
Modules
  • 1. Strategic Management Principles & Practice
    • This module aims primarily to ensure that students understand the nature and meaning of corporate strategy and are able to assess the strategic position of corporations operating in complex global markets. In the early stages, the module emphasises concepts and tools necessary for critical strategic analysis. It then focuses on specific strategic issues and challenges that affect contemporary business operations, including for example, mergers and acquisitions, strategic alliances, knowledge management. A strong focus will be placed on the management of change, organisational learning and strategy implementation. Overall, this module focuses strongly on both formative and summative learning. Students give the opportunity to reflect on their experience to foster their critical appreciation of the discipline and evaluate its evolution in their own understanding of the topic. Their critical appreciation of strategic management will be questioned throughout the lecturing programme but also within assessed components, including the exam.
  • 2. Global Contemporary Business Issues
    • This module is designed to critically evaluate how current issues in both Economics and Politics affect Business Management and performance. There is a strong initial emphasis upon analysing the causes of major world events and examining the various scenarios that these events confront business managers with. The module utilises the above to set the scene for more 'general' global management issues by examining: • The advantages & disadvantages of Globalisation as well as Multi National Companies • Managing Diversity in Business • The role of the State in Managing the Economy • Public/Private Partnerships • Economic Regulation • Corporate Social Responsibility • Business Ethics • Reputation Management • Greening Business
  • 3. Managing Change and Innovation
    • The pace of change and innovation has increased drastically in recent years. For organisations, successfully managing change and innovation processes is increasingly central for organisational growth, survival and success. Managing change and innovation is extremely difficult however, with specific sets of management and rganisational skills and knowledge required to succeed. Innovationrepresents a core process through which organisations implement change, and thus, this module offers an integrative view of managing innovation, comprising a variety of perspectives, to provide students with a robust understanding of the innovation process and equip students with the knowledge and skills crucial to increasing their probability of successfully managing innovation in the workplace.
  • 4. Customer Management
    • This module is about: • Finding the right customers (those with an acceptable current and future net value) • Getting to know them (as individuals or groups) • Growing their value (if appropriate) • Retaining their business in the most efficient and effective way Revenue comes from customers. Good customer management is essential and it is now being recognised that there is a very strong link between customer management performance and overall business performance. Doing this means understanding which customers are profitable and which are not. Customer management involves a comprehensive understanding of customer needs as either individual customers or segments of customers. Propositions need to be developed that will match the needs of these customers and will be attractive to new customers. CEOs should demonstrate leadership in customer management and be responsible for looking after customers as this is too important to be delegated to the marketing department. Having the right people, processes, customer information and technology helps enable good customer management. This module develops an understanding of how an organisation can avoid becoming a 'stupid company' by developing and implementing effective Customer Management.
  • 5. Critical Analysis of Organisation
    • This module covers the purpose, history and future of organization theory as well as specific topics such as culture, structure, technology, environmental relation and physical structure. While it primarily draws upon the postmodern paradigm, it situates this understanding in relation to the more mainstream modern and symbolic paradigms. This module invites students to question the conventional wisdom of mainstream approaches to business and management and whether the behaviours of organizations are neutral and scientific. Social justice and environmental destructiveness of the broader social and economic system that organizations serve and reproduce are important forms of critical analysis. Students will be introduced to the characteristics of modernism, symbolic and postmodern analysis and apply it to the organizational setting. This topic will present both ainstream and critical approaches to organization theory in order for students to gain a pluralistic and holistic understanding of ontemporary business and management. A primary aim is to invite students to critique the consequences of traditional management thought and practice, and consider the future possibility for more humanistic approaches.
  • 6. Creative Management and Marketing
    • This module aims to introduce students to 'new ways of seeing' their external and internal business environments through creative perspectives. It uses experiential learning such as cross - cultural negotiations, to encourage students to apply contemporary concepts of managing relationships in global industry networks. The module uses both creative management and creative marketing philosophies to illuminate the processes behind ground breaking innovations that transform industries. It also examines new approaches to customer relationship management from a network perspective, such as the growing reliance by organisations on crowdsourcing
 

 

Details
Last Updated: 02 December 2019

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9 Ah Hood Road
Singapore 329975
Tel: (65) 6252 5500
Email: enquiries@easb.edu.sg

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