The Edinburgh Business School MBA with a Specialism in Strategic Planning from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialisms provide students with a deeper understanding of the application of a specific discipline. The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. The capstone Strategic Planning course develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.

To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry. To understand the role of different cultures in shaping national, regional and global business practice. To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs. To develop analytical and evaluative skills.

Graduates will have the skills and knowledge to better manage their work or to change to one which is in the hospitality, tourism and travel industry.

Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions.