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Diploma in Business Management

The Diploma in Business Management programme is designed to provide students the theoretical and practical perspective of business management. Students will study subjects covering business, management and finance. The course is ideal for anyone wishing to advance their knowledge, skills and career prospects in business.

It is articulated for advanced standing as equivalent to Year 1 of a 3-year BA honours degree in business management with Cardiff Metropolitan University and Queen Margaret University, United Kingdom.

Programme Objective

To educate the students on the nature of business management. To develop students intellectual capabilities of interpretation and analysis; critical evaluation; selection and synthesis; reasoned argument; research and problem solving skills. To analyse the business management environment and adopt innovative approaches to the development of business management. To develop analytical and evaluative skills.

Delivery Method

Generally the curriculum for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 54 contact hours per module. Lectures are 3-hour sessions and Tutorial 3-hour sessions weekly

Delivery Schedule
 2020 Quarter 1
6 Jan 2020 -  12 Apr 2020 		  2020 Quarter 2
13 Apr 2020 - 05 Jul 2020 		  2020 Quarter 3
6 Jul 2020 - 27 Sep 2020 		  2020 Quarter 4
28 Sep 2020 - 03 Jan 2021 
BM 1060 Business Statistics BM 1021 Innovation and Entrepreneurship 1  BM 1040 Principles of Management  BM 1060 Business Statistics
BM 1210 Financial Accounting 1  BM 1030 Economics  BM 1310 Introduction to Artificial Intelligence  BM 1210 Financial Accounting 1 
　 　 BM 1081 Digital Marketing  BM 1090 International Business Environment  　 　
 2021 Quarter 1
4 Jan 2021 -  11 Apr 2021 		  2021 Quarter 2
12 Apr 2021 - 04 Jul 2021 		  2021 Quarter 3
05 Jul 2021 - 26 Sep 2021 		  2021 Quarter 4
27 Sep 2021 - 02 Jan 2022 
BM 1021 Innovation and Entrepreneurship 1  BM 1040 Principles of Management  BM 1060 Business Statistics BM 1021 Innovation and Entrepreneurship 1 
BM 1030 Economics  BM 1310 Introduction to Artificial Intelligence  BM 1210 Financial Accounting 1  BM 1030 Economics 
BM 1081 Digital Marketing  BM 1090 International Business Environment  　 　 BM 1081 Digital Marketing 
Progression Pathway
BA (Hons) Business and Management
Advanced Diploma in Business Management
Diploma in Business Management
Mode & Duration
Full-time: 9 mths
Part-time: 9 mths
Intakes
Jan / Apr / Jul / Sep

Registration

One Month Prior to Intake Dates
Average Teacher-Student Ratio
1:25
Assessment
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
** The typical assessment consists of a 50% coursework component and a 50% closed book examination.
Modules (120 credits)
  • 1. Principles of Management
    • This module introduces students to key challenges faced by managers in the new millennium. Learning includes the study of management concepts, management processes, and managerial roles in organization; classical, behavioural and contemporary viewpoints in management; organizational culture and social responsibility and ethics in management; planning and managerial decision making; organizing and organizational structure and design; leading, managing individuals and groups, motivation, leadership, employment relations and managerial control and control methods.
  • 2. Economics
    • In this module, students will learn the different economic systems and how the market works. Students will be exposed to the various micro-economic theories of demand and production, product pricing, market forms; price determination under perfect competition and imperfect competition, and the theory of distribution. In addition, students will learn the macro-economic theory of income and employment determination, National Income, Keynesian and monetarists' viewpoints, and the main macro-economic concerns of Inflation; Unemployment, as well as Macro-economic policies and International Trade.
  • 3. Financial Accounting I
    • This module covers key knowledge and understanding of accounting principles and concepts including the preparation of accounting entries for non-current assets; advanced bookkeeping; journals for correction of errors and year-end adjustments; trial balance and financial accounts. Students will be exposed to AP AR GL CB COA TB POS modules. Key areas such as making end of period adjustments, producing and analysing end period reports will be covered. This qualification is suitable for those working or intending to work in advanced accounting roles.
  • 4. Digital Marketing
    • The objective of this module is to provide the understanding of the concepts of digital marketing. Scope coverage includes; understanding digital marketing; digital information, media, channels and devices; digital marketing, market segmentation to identify its needs and wants, application of marketing mix in different markets; integrating the traditional 4Ps of marketing mix strategy into the digital platform; digital marketing analytics; challenges and legal and ethical considerations in digital marketing such as cybersecurity and data protection and intellectual property.
  • 5. Innovation & Entrepreneurship I
    • The objective of this module is to provide the understanding of the concepts of innovation and entrepreneurship and its macro-environment. The topics cover the arena of entrepreneurial goals and context; recognizing market opportunities; sourcing for factors of production and resources; concept of sustainability and developing sustainable venture; value creation; social entrepreneurship, innovation within the value chain of an organization; ownership and structure; innovators in action: managing rapid growth, managing a troubled organisation, and crafting a personal strategy.
  • 6. Business Statistics
    • This module is for learners who work in, or who want to work in, business and research environments. Learners will be aiming for a career in business and finance where they will be sourcing and analyzing business related data. Students will learn to apply statistical techniques to business data in order to plan and control business operations, evaluate and manage risk and support the decision-making process. This module will enhance students’ statistical knowledge and abilities which are employers’ requirements. This module covers management information, business planning models, risk management and business decision making, quality assurance and control.
  • 7. International Business Environment
    • This module is designed to provide students with the basic knowledge of international business and the implications of international business on organizations' strategies structure and functions, particularly in the fast pace of globalization. Students are exposed to all aspects of international business from international business theories, national and international environment, international legislation to international management as well as other related aspects.
  • 8. Introduction to Artificial Intelligence
    • With the likes of Apple Siri and Amazon Alexa, many MNCs and SMEs have reacted to the hype by adjusting its business inclination towards an Artificial Intelligence approach as part of their drive towards efficiency. This Module covers the aspects of Artificial Intelligence with the introductory course from Neural Networks and NLP to the primer course having a plethora of Machine Learning Algorithms. At the end of this module, students would expect to build AI Recognition application and be equipped with relevant AI knowledge for a promising career ahead.
 

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