East Asia Institute of Management 东亚管理学院 (EASB)

Introduction:
To be effective, firstly, organizations need to develop a vision and mission. Secondly, they need to set strategic objectives and to craft a strategy to achieve them. Thirdly, after executing their strategic plan, they need a process to evaluate their performance against the objectives.

Program Objective: 

Enable participants (senior management team) in an organization to develop their vision, mission, strategic objectives and strategies to achieve these objectives for their corporation.

Program Outline:
•        Developing a Strategic Vision & Business Mission

• Defining Strategic Vision with examples
• Defining Business Mission with examples
• Developing the Client- organization’s own vision & mission statement

•        Setting Objectives

• Understanding Objectives
•  Financial Objectives & Strategic Objectives with examples
•    Developing the Organization’s Objectives

•        Crafting a Strategy

•    Understanding Strategy
•   Analysis of client-organization’s strengths & weaknesses and external opportunities & threats (SWOT analysis)
•   Crafting the Client-organization’s Strategy

•         Implementing & Executing a Strategy

•   Building an organization to execute strategy successfully
•    Steering resources into internal activities critical to strategic success
•    Establishing strategy-supportive policies & operating procedures
•    Motivating people to pursue target objectives
•    Tying reward structure to achievement of targeted results
•    Creating organization culture & work climate for successful strategy implementation & execution
•    Installing information, communication & operating systems to enable personnel to carry out their strategic roles effectively
•    Instituting best practices & programs for continuous improvement
•    Developing internal leadership needed to drive implementation forward and to keep improving on how the strategy is being executed 

•         Evaluating Performance

•    Evaluating performance against set objectives
•   Monitoring changes in surrounding environment
•   Making adjustments in any parts of strategic management process

•         Benefits of “Strategic Approach” to Managing

•    Doing a good job of managing requires good strategic thinking and good strategic management
•    Ensuring managers think strategically about their organization’s position and about the impact of external conditions and changes on their organizations
•    Ensuring managers know the business well enough to know what kinds of strategic changes to initiate

Program Methodology:

•         Presentations, discussions, case-studies & exercises

•         A highly interactive workshop where the Workshop Leader facilitates discussions and contributions from participants to an organization’s strategic plan

Target Audience:
CEOs and Senior Management Personnel

Program Facilitator:
This program will be conducted by Mr. James Tan. MBA, ACTA

Date:
18 & 19 January 2011 and 10 & 11 March 2011

Venue:
East Asia Institute of Management, Balestier Campus.
9 Ah Hood Road, Singapore 329975

Fee:
S$856 (Inclusive of 7% GST)
A group of 3 pax will enjoy 20% discount

Contact:
6370 8856 (Sony Haq)

Email:
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A group of 3 pax will enjoy 20% discount