The Master of Business Administration is an internationally recognised and respected qualification for senior management. The course draws students from the public and private sectors, from the UK and abroad. The programme is aimed at those who are looking to develop their careers and at ‘high flyers’ that need an understanding of all the major functions of business. In addition to enhancing successful students’ career prospects, the course aims to encourage independent and creative thinkers.
This module will provide insights into the factors which influence people’s behaviour and how they can be utilised to achieve maximum organisational effectiveness. Particular attention will be paid to organisation structure, culture, conflict and the management of change. The module will also explore the role of the human resource manager and their associated tasks in the corporate world.
This module is designed to introduce students to the roles and functions of the accounting profession. It seeks to enable students to understand terms commonly used by accountants. The central aspect of this module is 'decision making' that is how the information provided can be used properly and effectively.
This module aims to provide students with the theory of how market dynamics, business environment, consumer trends and behaviour, and the organisation’s capabilities affect its ability to deliver profitable customer propositions. Emphasis will be placed on the application of key theories, concepts and techniques to develop an in-depth understanding of a market and to develop appropriate marketing strategies.
This module provides a comprehensive introduction to research in business and management disciplines. It outlines the key quantitative and qualitative methodologies, major research methods (observation, surveys, case studies, interviews and action research, and major paradigms and debates in business research. It will help students to build appropriate strategies for reviewing literature and developing a coherent set of aims and objectives for a research study.
Strategic Management studies the major moves made by organisations. It encompasses all of the management disciplines but mainly focuses on Marketing Strategy. It will cover the formulation of strategy and implementation. Students will be invited to adopt the role of senior management in a specific firm in a specific sector to evaluate factors that influence choice of strategy. The Strategy Implementation stage will provide insights into the problems encountered during implementation and how strategies are formulated.
The dissertation provides an opportunity for in-depth study of a topic. It requires students to: critically evaluate major schools of thought within relevant management theory, translate theory into practice through the study of its application in the real world, undertake empirical research in this area and draw conclusions about the implications of the results for managerial decision-making.
This module is designed to enable students to analyse and critically evaluate financial choices using investment appraisal techniques, considering the cost and sources of capital and the necessity of managing the balance sheet. It raises awareness of external considerations, such as take-over threats, interest rate movements, and currency fluctuations, which may impinge on decision making. This enables students to make strategic appraisals of financial problems and identify appropriate solutions.
This module involves the consideration of expanding business abroad and meeting foreign competition. It enables students to acquire expertise in developing marketing strategies in other countries, and promote understanding of the factors determining standardisation and its appropriate implementation in international markets.
Master of Business Adminstration in Total Quality Management | Bachelor Degree in Accountancy
University of Leicester | National University of Singapore
Part Time
2
International Marketing
Mr. Ho Kai Joo
Master of Arts in Marketing | Bachelor of Arts in Marketing Management | Postgraduate Diploma in Marketing
Northumbria University | Northumbria University | Chartered Institute of Marketing
Part Time
3
People & Organisation
Dr Kumaran Rajaram
Doctor in Philosophy in Business and Management | Graduate Diploma In Research Management | Master of Business Administration | Postgraduate Diploma in Marketing | Bachelor of Science (Hons) in Business Administration (Marketing)
University of South Australia | University of South Australia | University of Southern Queensland | Chartered Institute of Marketing | University of Wales | University of Wales
Part Time
4
Strategic Management
Lucky Cheong Cheng Lock
MBA (focus in Finance, Entrepreneurship & Strategy) , Bachelor of Engineering (Mechanical & Manufacturing)
Massachusetts Institute of Technology, Sloan School of Management / University of Melbourne, Australia
Part Time
5
Accounting for Decision Makers
Mr. Ong Siow Peng Daniel
Master of Business Adminstration | Bachelor Degree in Accountancy
The University of Manchester | The National University of Singapore
Part Time
6
Marketing
Mr. Ho Kai Joo
Master of Arts in Marketing | Bachelor of Arts in Marketing Management | Postgraduate Diploma in Marketing
Northumbria University | Northumbria University | Chartered Institute of Marketing
Part Time
7
Research Methods
Lucky Cheong Cheng Lock
MBA (focus in Finance, Entrepreneurship & Strategy) , Bachelor of Engineering (Mechanical & Manufacturing)
Massachusetts Institute of Technology, Sloan School of Management / University of Melbourne, Australia
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level. The typical assessment consists of a 40% coursework component and a 60% close book examination.
DELIVERY METHOD Top Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
CAREER
Graduates will have the skills and knowledge to seek management trainee, junior management or supervisory positions in any business establishment. Possible careers in this field are in:
Singaporean / PR
A Bachelor degree or a recognized equivalent qualification
or
Diploma graduates with minimum 2 years of working experience
or
At least 5 years supervisory and managerial experience
and
A professional qualification, such as ACCA, AIA, ACMA, CIM (PG Diploma)
International Students
A Bachelor degree or a recognized equivalent qualification
or
Diploma graduates with minimum 2 years of working experience
or
At least 5 years supervisory and managerial experience
and
A professional qualification, such as, ACCA, AIA, ACMA, CIM(PG Diploma)
and
Proficiency in English Language (Minimum IELTS 6.0 or equivalent)
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 