Master of Science (Marketing)
The Edinburgh Business School MSc Marketing from Heriot-Watt University is designed for individuals wishing to gain advanced management skills and expertise. The MBA is a broad-based management degree and appeals to individuals from a wide range of backgrounds. The degree is aimed at people with experience who wish to develop themselves as effective managers. The programme includes the opportunity for students to extend their study to meet specific career requirements by taking one of the specialist awards. The specialism provides students with a deeper understanding of the application of a specific discipline.
The programme offers general coverage of the key management disciplines – people skills, economics, marketing, accounting, finance, and project management. This capstone course in marketing develops strategic thinking and the ability to recognise and use the various tools and techniques of the other core courses to identify and solve a wide range of business problems.
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PROGRAMME OBJECTIVE
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To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
To understand the role of different cultures in shaping national, regional and global business practice.
To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
To develop analytical and evaluative skills. |
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Full-time: 18 months
Part-time: 18 months
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(Typical Delivery Structure – 18 months) |
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TERM 1 |
TERM 2 |
TERM 3 |
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6 months |
Examination |
6 months |
Examination |
6 months |
Examination |
Module 1
Module 2
Module 3 |
Module 4
Module 5
Module 6 |
Module 7
Module 8
Module 9 |
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Generally the curriculums for all levels are taught over 3 terms. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 3-4 modules with 56 contact hours per module. Lectures are 2-hour sessions. |
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Core Modules:
1. Marketing
2. Marketing Research
3. Consumer Behaviour
4. Marketing Communication
5. International Marketing
Elective Modules:
6. Services Marketing
7. Marketing Channels
8. Negotiation
9. Quantitative Methods
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Written Examination
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CAREER |
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Graduates will have the skills and knowledge to seek management trainee, junior management or supervisory positions in any business establishment.
Possible careers in this field are in:
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- Office Manager
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- Administrative Manager
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- Human Resource Manager
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- Small Business Owner
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Upon successful completion, students are eligible to progress to any Doctorate degree programme conducted in East Asia Institute of Management. |
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Master of Science (Marketing)
(18 months)
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MODULES:
Core Modules:
1. Marketing
2. Marketing Research
3. Consumer Behaviour
4. Marketing Communication
5. International Marketing
Elective Modules:
6. Services Marketing
7. Marketing Channels
8. Negotiation
9. Quantitative Methods
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A Bachelor degree recognized by Heriot-Watt University
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Passes in the final examinations in three courses, at least one being core
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Singaporean / PR
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International students
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Full-Time
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Full-Time
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Course Fees
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S$ 32,085
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Course Fees
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S$ 32,085
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Examination Fees
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S$ 3,600
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Examination Fees
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S$ 3,600
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Application and Enrolment
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S$ 150
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Application and Enrolment
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S$ 350
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Administrative Fee |
S$ 1,200 |
Administrative Fee |
S$ 1,200 |
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TOTAL
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S$ 37,035
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TOTAL
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S$ 37,235
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Part-Time |
Other fees
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Course Fees
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S$ 22,500
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Medical Insurance |
Waived |
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Examination Fees
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S$ 3,600
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FPS Insurance or Escrow Charge |
Waived |
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Application and Enrolment
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S$ 150
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Administrative Fee |
S$ 500 |
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TOTAL
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S$ 26,750
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All prices are subject to prevailing Goods & Service Tax (GST) of 7%.
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APPLICATION PROCEDURE
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You may apply to EASB either
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by visiting EASB Balestier or Henderson Campus
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by mail to: Balestier Campus 9 Ah Hood Road Singapore 329975
Henderson Campus 98 Henderson Road, Singapore 159543
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by submitting your application online at www.e-apply.easb.edu.sg
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EDUTRUST FOR EDUCATION
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East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg |
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The award obtained by students taught in Singapore is identical to those at the home campus of the foreign education institution.
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Last Updated on Monday, 21 May 2012 12:23 |
Academic Programmes 