The Diploma in Management and Retailing combines two distinct but complementing subjects of management and retailing. The programme is about managing in the retail business sector; managing people, suppliers, marketing, consumer behaviours.
Each level of study consists of 120 credits. Upon successful completion of the Diploma, students may advance to the Advanced Diploma in Management and Retailing programme.
1. Principles of Accounting
2. Business Law
3. Economics
4. Principles of Management
5. Principles of Information System
6. Business Statistics
7. Principles of Marketing
8. International Business Environment
MODULES: (120 credits)
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Retail Operation and Practice
8. Service Marketing
MODULES: (120 credits)
1.Strategic Human Resource Management
2. International Business
3. Strategic Management
4. E-Business
5. Business Consultancy and Research
6. Fashion Marketing
PROGRAMME OBJECTIVE
•
•
•
•
To identify the micro and macro influences that shapes the retail industry
To understand the role of different cultures in shaping national, regional and global retail business practice
To develop the skills and knowledge to manage a retail business
To analyse the retail business environment and adopt innovative approaches to the development of retail business
This is an introductory module dealing with some of the key areas of business law. Students learn general introduction to law; law of contract; law of tort; formation of legal entities; legal issues of negotiable instruments; law relating to partnerships, agency and trusts; and legal guidelines on intellectual property, trademarks, patents and copyrights.
This module provides a basic understanding into the applications of statistics in business decision making. It provides the foundation to common quantitative modules in the Advanced Diploma and undergraduate degrees. Students are introduced to financial mathematics; measures of location and dispersion; probability, random variables and expected values; sampling design; estimation and testing using the normal and t-distributions and simple and multiple regression and correlation. The emphasis is on practical applications to accounting, economics, finance,management and marketing.
This module provides an introduction to microeconomic and macroeconomic theories and
policies. Students are introduced to demand and supply; applications of supply and demand;
various market structures; governmental roles in economy; unemployment; production and
exchange; economic aggregates such as aggregate production and employment, the general
level of prices and inflation, exchange rates, and the balance of payments. Current world
economic trends will also be discussed.
This module is the foundation on environmental factors faced in the context of global business issues. This module serves as a guide to international ideas and practices. Students will be able to evaluated and relate them to the business environment. On completion of this module,students develop skills, knowledge and resources to exploit and take advantage of the exciting changes and development in the field of international business. Topics include global perspectivefor international business; political, cultural, economics and financial environment of international business; and international business strategies.
This module covers the principles behind the construction of financial reports. Students learn the basic concepts of the double entry recording system, financial statements, statement of cash flows, accounting standards, accounting equation, financial ratio analysis, valuation and measurement of assets and liabilities and accounting for partnership formation and liquidation.
This module provides an introduction to information systems and information technology.
Business students learn how to use and manage information technologies, conduct electronic commerce, improve decision making, and gain a competitive advantage in the marketplace. The emphasis is on the role of internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. Its aim is to introduce the concepts and methods of business information technology and its application to practical real life business situations.
This module covers the contemporary trends in management and organisations. In this subject, students are introduced to the key topics in management and organisations including managing in today's world, foundation of planning and decision making, basic organisation design, human resource management, managing change and innovation, communication and interpersonal skills, foundation of control, as well as technology and operation.
This module is designed to provide students with an overview of the key concepts, theories and applications of marketing in an organisation. Students learn key topics on roles of the marketing manager; marketing decision-making; market segmentation and positioning; cross-cultural consumer behaviour; product life cycle and marketing mix; product planning and development; marketing strategies; and control and evaluation in marketing.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks each. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASB Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASBFoundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 16 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 