The Diploma in International Hospitality Management offers students an appreciation of the mechanism of the hospitality and tourism industry; understanding the production and consumption of these products and services as they take place; and an understanding of the management and organisation involved in the provision and consumption of the hospitality and tourism products and services
Each level of study consists of 120 credits. Upon successful completion of the Diploma, students may advance to the Advanced Diploma in Hospitality & Tourism Management programme.
EASB Diploma in
International Hospitality Management
(6 months)
Year 1
1. Accounting in Hospitality and Tourism
2. Marketing in Hospitality and Tourism
3. Principles of Management
4. Front Office Operations
5. Food & Beverage Service Operations
6. Tourism Systems and the Environment
MODULES: (120 credits)
1. Research Methods
2. Organisational Behaviour
3. Human Resource and Cross-Cultural Management
4. Convention Sales & Services
5. Housekeeping Management
6. Food & Beverage Management
7. Industrial Attachment/ Dissertation
To develop a graduate with the necessary skills, knowledge so that he / she can be immediately effective within the hospitality and tourism industry.
To develop in students a critical appreciation of the roles of managers within the hospitality and tourism industry.
To develop problem-solving skills, improve their ability to communicate and operate effectively as individuals within the hospitality and tourism organisations and as part of a team.
This module consists of financial accounting, management accounting and finance. Students
learn the basic concepts of financial accounting and how to interpret and analyse financial
statements in the financial accounting section. In the management accounting section, students learn managerial accounting and techniques that are popularly used by managers in decision making.
In the finance section, students learn capital investment project appraisal and working
capital management. Special operating ratios, format of accounting and management control
reports and unique management decision models as used in the hospitality industry will be
taught
This module introduces fundamental concepts of managing services in food and beverage
operations and their applications. Its aim is to develop students' service management know-how, planning skills, and techniques in delivering high quality service in the food and beverage industry. Topics include service management, menu development, dining and beverage service styles, purchasing and receiving, service equipment, facility design, decor, food safety and maintenance.
This module provides students with the framework of the front office organisation and its
operations. Its aim is to enable students to demonstrate the integration of staff and tasks related to front office operations. Topics include the classification of lodging choices, structure of the hotel organisation, front office responsibilities, reservation and check-in / check-out processes, process, hotel revenue cycle, security and lodging and room management technology.
This module develops an understanding of marketing issues. It enables students to make good decisions by balancing the organisation's objectives and resources against customer needs and opportunities in the industry. Topics include marketing for tourism and hospitality, service characteristics and market segmentation, market positioning, target marketing, and the 8Ps ofmarketing in the Hospitality and Tourism industry.
This module covers the contemporary trends in management and organisations. In this subject, students are introduced to the key topics in management and organisations including managing in today's world, foundation of planning and decision making, basic organisation design, human resource management, managing change and innovation, communication and interpersonal skills, foundation of control, as well as technology and operation.
This module introduces students to the structure of tourism systems and the multiplicity of sectors and industries within those systems. Students are introduced to the integrated tourism model and systems, tourism suppliers, political, economic, socio-cultural and environmental issues within the context of ecologically sustainable developments and tourism policy and planning.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks each. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASB Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASBFoundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 16 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
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