Introductory Certificate in Marketing
- awarded by Chartered Institute of Marketing
East Asia Institute of Management is an Accredited Study Centre of CIM.  |
This seeks to offer students who want to find out more about marketing – whether you are in a job that involves marketing or not. It helps to answer the question – What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
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PROGRAMME OBJECTIVE
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Understand the function of marketing and its role in an organisation.
Know about the seven Ps (product, price, place, promotion, people, physical evidence and process) and how to apply the marketing mix.
Understand more about customers and managing customer relationships
Be able to communicate to both internal and external customers using a variety of different means.
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Part-time: 9 months
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1. What is Marketing? This unit provides a backdrop to the importance of marketing in terms of what marketing is, and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organization.
2. Understanding Customer Relationships This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customer to achieve long-term customer loyalty.
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Upon successful completion of the Certificate, students are eligible to progress into the Diploma and Degree programmes offered at East Asia Institute of Management. |
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Introductory Certificate in Marketing
(9 months)
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Any Diploma programmes offered in
East Asia Institute of Management
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Assignment and Examination
EXAMINATION
June / December
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Singaporean / PR
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At least a GCE O’level Pass in English;
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All applicants must be at least 16 years of age at time of application
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Singaporean / PR |
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Part-time |
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Course Fees |
S$ |
5,600 |
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Application and Enrolment |
S$ |
150 |
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Medical Insurance^ |
S$ |
100 |
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S$ |
50 |
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TOTAL (Payable to EASB) |
S$ |
5,900 |
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£ |
55 |
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Assignment Fee |
£ |
70 |
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CIM Membership Fee |
£ |
85 |
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TOTAL (Payable to CIM,UK) |
£ |
210 |
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All prices are subject to prevailing Goods & Services Tax (GST) of 7%. |
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APPLICATION PROCEDURE |
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You may apply to EASB either
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by visiting EASB Balestier or Henderson Campus
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by mail to: Balestier Campus 9 Ah Hood Road Singapore 329975
Henderson Campus 98 Henderson Road, Singapore 159543
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by submitting your application online at www.e-apply.easb.edu.sg
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EDUTRUST FOR EDUCATION |
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East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
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The Introductory Certificate in Marketing is awarded by the Chartered Institute of Management (UK). It is equivalent to the National Qualifications Framework (NQF) Level 3, and GCE ‘A’ level standard in the QAA framework for Higher Education Qualifications (FHEQ).
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Last Updated on Wednesday, 16 May 2012 10:28 |
Academic Programmes 