The Bachelor of Business (Marketing) is specifically designed to provide an understanding of marketing theories and principles and strategies. Students will learn how to apply these to real world situations through case studies and applied projects. Students take part in practical projects in which they develop and apply the many diverse skills required for modern marketing.
Each level of study consists of 120 credits. Upon completion of 360 credits for all 3 levels, the student would be entitled to the Bachelor of Business Marketing.
1. Principles of Accounting
2. Business Law
3. Economics
4. Principles of Management
5. Principles of Information System
6. Business Statistics
7. Principles of Marketing
8. International Business Environment
MODULES: (120 credits)
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Consumer Behaviour
8. Service Marketing
MODULES: (120 credits)
1. International Marketing
2. Applied Business Research
3. Consumer Behaviour
4. Marketing Strategy
5. Services Marketing 6. Marketing Channels
7. Promotion Management
8. Managing Organisations
ENTRY REQUIREMENTS Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASBTM Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASB Foundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 17 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASBDiploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 18 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
and
At least 18 years of age at time of application
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550)
and
At least 19 years of age at time of application
All prices are subject to prevailing Goods & Service Tax (GST) of 7%.
PROGRAMME OBJECTIVE
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To enable participants to acquire sufficient breadth of knowledge, deeper insights and greater understanding of the interdisciplinary areas of managing human resources productively in an organisation and to understand the labour legislation and industrial relations in Singapore.
To provide participants with structured training for personal and career development.
To provide participants an endorsement of their competence in attaining both academic and practical understanding of the various human resource management techniques, motivation and skill for managing and developing people as a value-added asset.
This integrative module aims to develop critical awareness of contemporary issues in international business. It assesses in what ways and to what extent globalization has a ected production, governance, societies and human knowledge and exposes students to developments in international political economy. From this agenda is derived policy issues concerning positive and negative impacts on human security, social justice and democracy. Against the contemporary issues of the day, it encourages students to consider alternative policy measures and evaluate the technical and political challenges of their implementation.
This module is designed to develop the way students interpret information. In today's fast-moving environment, knowledge management and innovative problem solving techniques are needed within all organisations large and small both national and international. This module will include development into the world of innovation, change management and entrepreneurship and challenge the student to pull together critical concepts of process improvement, e-commerce and innovation into a single framework.
The aim of this module is to provide students with an understanding of changing consumer behaviour, due to the swift and dynamic developments of technology.
This module builds upon other marketing modules, involving considerations of
expanding business abroad and meeting foreign competition. It analyses how organisations plan and implement marketing principles and involves the practical considerations that must be taken into account in the strategic marketing of goods and services against competitive sources.
Building on the level two module Investment and Risk this module looks at the theories in Investment Management and their applications in nancial decision making from both the corporate and individual perspective.
To give the necessary skills, competences and knowledge which allow students to understand and appreciate the impact of work and organization on modern society. Students will learn to evaluate the nature and impact of personal interaction within organizations and in society in general. They will be able to apply current and predictive models to work, unemployment and leisure. They will take a global view of changing society, organizations and pattern of work. They will be able to question established views of organization and society.
This module is the major integrative element in the nal phase of business studies courses. It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. It addresses strategic management as a complex agenda of fundamental questions and problems that concern organizations and their future development. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individuals whose actions help shape organizational performance.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 