The BA Management and Retailing focus is not about serving in a shop, superstore or retail outlet. It is about managing in the retail / business sector.
You will learn specialist retail subjects, core business subjects, and research principles and applications. Your career could take the take many paths, managing people, suppliers, e-commerce, marketing consumer behaviour, buying strategy, product development, customer service, innovation and many other opportunities.
Each level of study consists of 120 credits. Upon completion of 360 credits for all 3 levels, the student would be entitled to the Bachelor of Arts in Management and Retailing.
1. Principles of Accounting
2. Business Law
3. Economics
4. Principles of Management
5. Principles of Information System
6. Business Statistics
7. Principles of Marketing
8. International Business Environment
MODULES: (120 credits)
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Retail Operation and Practice
8. Service Marketing
MODULES: (120 credits)
1.Strategic Human Resource Management
2. International Business
3. Strategic Management
4. E-Business
5. Business Consultancy and Research
6. Fashion Marketing
ENTRY REQUIREMENTS Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASBTM Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASB Foundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 17 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 18 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
and
At least 18 years of age at time of application
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550)
and
At least 19 years of age at time of application
All prices are subject to prevailing Goods & Service Tax (GST).
PROGRAMME OBJECTIVE
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To understand the retail industry and the influence of both consumers and micro and macro influences that shape the industry.
To understand the role of different cultures in shaping national, regional and global retail business practice.
To develop in graduates, both within the retailing curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
To analyse the retail business environment and adopt innovative approaches to the development of retail business.
This module aims to encourage students to develop a critical understanding of the role and
purpose of management consultancy. It enables students to identify and interpret the key factors that influence business development, growth and difficulties. It also allows students to identify and understand the role of information gathering and research within the role of business consultancy.
This module is designed to analyze key issues relating to e-Business by examining strategic,
organisational, business, managerial and technical aspects. It enables students to critically
analyse the implications of e-Business on the marketplace and its effects on the nature of the business.
This module enables students to gain knowledge of the relationship between consumers and
stakeholders in the fashion industry. This module develops the students' ability to identify the role of the manufacturer and retailer in the supply chain. It develops the students' ability to apply marketing and public relations concepts to the global fashion industry. In addition, it provides students with the knowledge of marketing strategy employed by the fashion industry.
This module aims to provide an understanding of the strategies pursued by firms and the factors underlying their competitiveness in an international context. Students learn to apply theory-based knowledge to real world situations through the use of lecture and case studies. This module enables students to gain an understanding of a complex international business environment and how it affects the firm's strategies and structures.
This module is designed to introduce students to the increasingly important areas of Strategic HRM and Employee Development. It enables students to develop a critical understanding of the key concepts involved in the formulation of HRM policies and strategy and the complementary role of employee development in achieving organisational aims. The module explores the variety of strategic choices open to HR managers in the context of ethical and cultural issues, and will also evaluate the importance of managing performance and development in a socially acceptable manner. This module will be of a largely integrative nature, in that it will bring together the key concepts and debates within the fields of HRM study, and will provide a valuable opportunity for student to synthesise and reflect upon learning.
This module develops in students a critical awareness of the importance and value of strategic management and the strategic planning process within different industry contexts. It enables students to apply strategic planning concepts and evaluate the differing natures and sources of competitive advantage, and identify, associate and assess the different levels of strategy within organizations and evaluate the implementation needs of strategic choices in specific contexts. It also seeks to assist students to understand and relate sustainability and long term strategy to the strategic agenda.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 