The BA Consumer Studies and Management gives you the opportunity to study subjects which are relevant to all of us in the modern world: what our rights are when we buy goods and services, the way businesses use marketing techniques to sell to us, and how we can make consumption sustainable in a time of environmental threat.
You will learn about law, management and business, and have the chance to explore in depth the worlds of fashion and food. From government policy to behavioural psychology, you will understand the influences shaping the buying decisions each of us make on a daily basis. And with our practical, applied approach, you will develop the kind of transferable skills that will help you succeed in the industry.
Each level of study consists of 120 credits. Upon completion of 360 credits for all 3 levels, the student would be entitled to the Bachelors of Arts in Management and Consumer Studies.
1. Business Law
2. Economics
3. Principles of Marketing
4. Principles of Information System
5. Principles of Management
6. International Business Environment
7. Principles of Accounting
8. Business Statistics
MODULES (120 credits):
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Consumer and the Environment
8. Consumer Behaviour
MODULES (120 credits):
1. Strategic Human Resource Management
2. International Business
3. Strategic Management
4. Customer Service
5. Business Consultancy and Research
6. Sustainable Consumption
ENTRY REQUIREMENTS Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASBTM Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASB Foundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 17 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 18 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
and
At least 18 years of age at time of application
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550)
and
At least 19 years of age at time of application
All prices are subject to prevailing Goods & Service Tax (GST).
PROGRAMME OBJECTIVE
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To understand the micro and macro influences that shape consumer behaviour.
To understand the social and economic factors influencing the production, use and access to goods and services.
To apply theoretical knowledge to the application and development of consumer goods and services.
To operate effectively within a team environment and demonstrate teamwork.
This module aims to encourage students to develop a critical understanding of the role and
purpose of management consultancy. It enables students to identify and interpret the key factors that influence business development, growth and difficulties. It also allows students to identify and understand the role of information gathering and research within the role of business consultancy.
This module aims to provide an understanding of the strategies pursued by firms and the factors underlying their competitiveness in an international context. Students learn to apply theory-based knowledge to real world situations through the use of lecture and case studies. This module enables students to gain an understanding of a complex international business environment and how it affects the firm's strategies and structures.
This module aims to develop students' knowledge of the theoretical concepts that underpin
marketing in the global market place. It enables students the ability to conduct independent
inquiry and thus demonstrate a critical and reflective approach to their learning. It also enables students to develop an analytical perspective of the activities of successful marketers and factors which underpin their success.
This module enables students to comprehend information required in the construction of a
marketing plan. It requires students to critically analyse marketing plans as well as to examine the planning process advocated by noted marketing academics. In addition, students learn to understand the importance of justification in marketing planning decisions.
This module is designed to introduce students to the increasingly important areas of Strategic HRM and Employee Development. It enables students to develop a critical understanding of the key concepts involved in the formulation of HRM policies and strategy and the complementary role of employee development in achieving organisational aims. The module explores the variety of strategic choices open to HR managers in the context of ethical and cultural issues, and will also evaluate the importance of managing performance and development in a socially acceptable manner. This module will be of a largely integrative nature, in that it will bring together the key concepts and debates within the fields of HRM study, and will provide a valuable opportunity for student to synthesise and reflect upon learning.
This module develops in students a critical awareness of the importance and value of strategic management and the strategic planning process within different industry contexts. It enables students to apply strategic planning concepts and evaluate the differing natures and sources of competitive advantage, and identify, associate and assess the different levels of strategy within organizations and evaluate the implementation needs of strategic choices in specific contexts. It also seeks to assist students to understand and relate sustainability and long term strategy to the strategic agenda.
CAREER
Graduates will have the skills and knowledge to seek management trainee, junior management or supervisory positions in any business establishment.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 