The Bachelor of Arts in Hospitality and Tourism Management is a rigorous degree programme that provides students with a sound theoretical and practical knowledge of all aspects of hospitality and tourism management.
Each level of study consists of 120 credits, Upon successful completion of 360 credits for all 3 levels, students will be conferred the Bachelor of Arts in Hospitality & Tourism Management
1. Accounting in Hospitality and Tourism
2. Marketing in Hospitality and Tourism
3. Principles of Management
4. Front Office Operations
5. Food & Beverage Service Operations
6. Tourism Systems and the Environment
MODULES (120 credits):
1. Research Methods
2. Organisational Behaviour
3. Human Resource and Cross Culture Management
4. Convention Sales and Services
5. Housekeeping Management
6. Food & Beverage Management
7. Industrial Attachment/ Dissertation
MODULES (120 credits):
1. Managing Hospitality Enterprises
2. Sustainable Hospitality and Tourism Management
3. Strategic Management
4. Contemporary Food and Drink
5. Business Consultancy and Research
6. Integrated Resort Management
ENTRY REQUIREMENTS Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASBTM Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASB Foundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 17 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASBDiploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASBETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 18 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
and
At least 18 years of age at time of application
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550)
and
At least 19 years of age at time of application
All prices are subject to prevailing Goods & Service Tax (GST) of 7%.
PROGRAMME OBJECTIVE
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To develop graduates with the necessary skills and knowledge so that they can be effective contributors within the hospitality and tourism industry.
To develop a critical appreciation of the roles of managers within the hospitality and tourism industry.
To develop problem-solving skills, improve the ability to of graduates to communicate and operate effectively as individuals within the hospitality and tourism organizations.
This module aims to encourage students to develop a critical understanding of the role and
purpose of management consultancy. It enables students to identify and interpret the key factors that influence business development, growth and difficulties. It also allows students to identify and understand the role of information gathering and research within the role of business consultancy.
This module aims to develop students' knowledge of theoretical and practical perspectives that enhance understanding of the role of food and drinks in hospitality. It enables students the ability to critically analyse and appraise key developments, trends and issues in the provision, sourcing, and consumption of food and drinks.
This module enables students to development an understanding of integrated resorts and traces its development in the Hospitality and Tourism industry in Asia. It aims to allow students to appreciate the complexity and challenges of managing multi-faceted entertainment within the complex. In addition, students will learn to critically examine the impact of Integrated Resorts on the tourism industry and the future of Integrated Resorts.
This module enables students to identify, evaluate and resolve a range of live hospitality
managerial issues and challenges, by applying management theory and problem-solving and
academic research skills. It also equips students with knowledge on how to deal with ethical and professional issues in live industrial contexts, drawing on a range of analytical and evaluative skills
This module develops in students a critical awareness of the importance and value of strategic management and the strategic planning process within different industry contexts. It enables students to apply strategic planning concepts and evaluate the differing natures and sources of competitive advantage, and identify, associate and assess the different levels of strategy within organizations and evaluate the implementation needs of strategic choices in specific contexts. It also seeks to assist students to understand and relate sustainability and long term strategy to the strategic agenda.
This module enables students to critically evaluate the principles of sustainable development and destination management, and apply the principles of sustainable destination management within a practical context. It is closely aligned with the sustainability agenda and reflects current policy debates in relation to destination management regarding its economic, socio-cultural and environmental concerns.
CAREER
Graduates will have the necessary skills, knowledge and experience to seek management trainee, junior management or supervisory positions in establishments that provide food and beverage and/or accommodation within the tourism industry or in companies that offer food and accommodation as part of a tourist attraction.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 