The degree for BA Business Management is designed for those wishing to pursue careers in either the private or public sectors of the economy.
This course provides you with the knowledge you need to survive and succeed in today’s business environment. The course is structured around the two key themes of management and personal skills.
Each level of study consists of 120 credits. Upon completion of 360 credits for all 3 levels, the student would be entitled to the Bachelors of Arts in Business Management.
1. Principles of Accounting
2. Principles of Information System
3. Economics
4. Principles of Marketing
5. Principles of Management
6. Business Statistics
7. Business Law
8. International Business Environment
MODULES (120 credits):
1. Management Accounting
2. Organisational Behaviour
3. Operations Management
4. Human Resources and Cross-Culture Management
5. Management Information Systems
6. Corporate Finance
7. Research Methods
8. Marketing Management
MODULES (120 credits):
1.Strategic Human Resource Management
2. Marketing and International Business
3. Strategic Management
4. Project Management
5. Business Consultancy and Research
6. New Enterprise Creation
ENTRY REQUIREMENTS Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASBTM Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASB Foundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 17 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 18 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
and
At least 18 years of age at time of application
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550)
and
At least 19 years of age at time of application
All prices are subject to prevailing Goods & Service Tax (GST).
PROGRAMME OBJECTIVE
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To understand the business environment and the influence of both consumers and micro and macro influences that shape the industry.
To understand the role of different cultures in shaping national, regional and global business practice.
To develop in graduates, both within the business curriculum and in the context of their degree programme, a range of transferable skills appropriate to employers needs.
This module aims to encourage students to develop a critical understanding of the role and
purpose of management consultancy. It enables students to identify and interpret the key factors that influence business development, growth and difficulties. It also allows students to identify and understand the role of information gathering and research within the role of business consultancy.
This module enables students to critically examine the dynamics and complexities of marketing in the international business environment and impact on organisational strategies and structures. Students develop knowledge and practices that underpin marketing in the international marketplace.
This module enables students to develop an understanding of the planning, management
techniques and issues involved in enterprise creation and small business development. It aims to provide students with the ability to analyze and critically review and evaluate the opportunities and threats for a new enterprise start up. In addition, students learn to critically examine and review self-entrepreneurial skills in order to produce a business plan for a new venture.
This module aims to develop students' knowledge of the theoretical principles, applications,
context and tools of project management. It enables student to develop comprehension and
competency of critical areas of project management, such as scope development and
management, scheduling, estimation, costing and performance appraisal. It also develops
students proficiency in the use of project management software, Gantt charts, CPM and various approaches to network planning. The module prepares students to identify the potential causes and implications of risk and uncertainty in projects, and to appreciate the importance of contingency planning and develop the ability to build and participate in effective project teams.
This module is designed to introduce students to the increasingly important areas of Strategic HRM and Employee Development. It enables students to develop a critical understanding of the key concepts involved in the formulation of HRM policies and strategy and the complementary role of employee development in achieving organisational aims. The module explores the variety of strategic choices open to HR managers in the context of ethical and cultural issues, and will also evaluate the importance of managing performance and development in a socially acceptable manner. This module will be of a largely integrative nature, in that it will bring together the key concepts and debates within the fields of HRM study, and will provide a valuable opportunity for student to synthesise and reflect upon learning.
This module develops in students a critical awareness of the importance and value of strategic management and the strategic planning process within different industry contexts. It enables students to apply strategic planning concepts and evaluate the differing natures and sources of competitive advantage, and identify, associate and assess the different levels of strategy within organizations and evaluate the implementation needs of strategic choices in specific contexts. It also seeks to assist students to understand and relate sustainability and long term strategy to the strategic agenda.
CAREER
Graduates will have the skills and knowledge to seek management trainee, junior management or supervisory positions in any business establishment.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 