The BA (Hons) International Hospitality Management is a rigorous degree programme that provides students with a sound theoretical and practical knowledge of all aspects of hospitality management.
The curriculum is designed to prepare students to be creative, competent and committed managers in this industry.
Each level of study consists of 120 credits. Upon successful completion of 360 credits for all 3 levels, students will be conferred the degree of Bachelor of Arts (Honours) International Hospitality Management.
1.Accounting in Hospitality and Tourism
2. Marketing in Hospitality and Tourism
3. Principles of Management
4. Front Office Operations
5.Food & Beverage Service Operations
6. Tourism System and the Environment
MODULES: (120 credits)
1. Research Methods
2. Organisational Behaviour
3. Human Resource and Cross-Cultural Management
4. Convention Sales & Services
5. Housekeeping Management
6. Food & Beverage Management
7. Industrial Attachment/ Dissertation
ENTRY REQUIREMENTS Singaporean / PR
2 GCE ‘A’ level with a pass in General Paper;
or
5 GCE ‘O’ level with a pass in English;
or
EASBTM Foundation Programme;
and
All applicants must be at least 16 years of age at time of application
International Students
High School Certificate or equivalent
or
EASB Foundation Programme
and
Proficiency in English Language
(Minimum EASB ETEDP Level 1 / IELTS 4.5 / TOEFL 475)
and
All applicant must be at least 17 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASBDiploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASBETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 18 years of age at time of application
ENTRY REQUIREMENTS Singaporean / PR
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification from a recognized higher learning institution
and
At least 18 years of age at time of application
International Students
Relevant EASB Advanced Diploma
or
Relevant Polytechnic Diploma
or
An equivalent academic qualification
and
Proficiency in English Language (Minimum EASB / ETEDP Level 3 / IELTS 6.0 / TOEFL 550)
and
At least 19 years of age at time of application
All prices are subject to prevailing Goods & Service Tax (GST) of 7%.
PROGRAMME OBJECTIVE
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To develop a graduate with the necessary skills, knowledge so that he / she can be immediately effective within the events industry.
To develop in students a critical appreciation of the roles of managers within the events industry.
To develop problem-solving skills, improve their ability to communicate and operate effectively as individuals within the travel and tourism organisations and as part of a team.
The aim of this module is to enable the student to develop a critical appreciation of the role of branding and consumer behaviour in contemporary tourism, leisure and hospitality marketing and to develop an understanding of and expertise in the field of tourism, leisure and hospitality advertising. The module enables students interested in developing their marketing skills to enhance their knowledge of the practical and theoretical issues in branding & advertising, building on the level 2 marketing and nance module and complementing the level 3 strategic management module. It also aims to develop team working skills (ranked by employers as the number one workplace skill); in particular: organisation;negotiation; delegation; team work; co-operation; leadership; following.
This module aims to encourage students to explore and evaluate a series of current issues of importance to hospitality, tourism and events management in order to satisfy the di erent requirements of students on the various undergraduate programmes. The issues will be those facing students once they have crossed the divide between the academic environment and the real world of work. This will enhance their problem-solving abilities required in creating an e ective organisation within the 21st Century. The issues to be explored will vary each year and over the lifetime of this module, but will always re ect the cutting edge of research and development in the discipline elds. The module will draw heavily upon previous work and will link with other core modules.
The module aims to provide an understanding of the development process for new or adapted premises incorporating analysis of the interface between the structure and design of a building and its hospitality Operations requirements.
The Enterprise Project Module is a substantial piece of work. The assessment for the module contributes 18% of your final degree mark and is therefore an important piece of work in your final year.You will spend a considerable amount of time pursuing the details of your project and you would be best advised to selecta project area in which you are interested and feel comfortable with. This means being able to easily identify a suitablelocation for you business.
The Enterprise Project involves the evaluation and communication of a business idea, starting with an initial feasibility study, through to creating a business plan and tracing the route through to setting-up your own rm and becoming self-employed. Your evaluation will probably include the collection of information from the high street Banks and other Enterprise Agencies. There is a section in Blackboard giving you some Sources of Information. Your work will involve your own original ideas and will be re ected in the way you approach your chosen project area. There are copies of Enterprise Project submissions in the EASB Library from previous batches that can be used as reference points to help get you started. However with changes to the programmes as speci ed by UWIC, please understand there have been some changes to the way the project operates and the way in which the nal project submission is laid out.
This module focuses on the analysis of the operations and determines the
best course of action in food & beverage operations and management. It examines the ways to maximize service efficiency and productivity to satisfy demands of today's guests. Topics also include organization of food & beverage operations, marketing, nutrition, menu, standard product costs & pricing strategies, productions, service, cost controlling, facility design, layout and equipment. Food & Beverage Management is mandatory in the Hospitality and Tourism course.
This module is the major integrative element in the nal phase of business studies courses. It builds on the knowledge and skills acquired in earlier modules to enhance critical awareness of senior management decision-making. It addresses strategic management as a complex agenda of fundamental questions and problems that concern organizations and their future development. In order to address this complexity and generate a richer picture of organizations, the module also considers the context or environment in which an organization performs and the individuals whose actions help shape organizational performance.
Each module comprises of projects it’s continually assessed with course examination and presentations
CAREER
A career in Business or International Management is an excellent preparation for top management positions as the Management function has become widely recognized as the driving force of modern businesses. Potential as a Business Manager, International Business Practitioner / Adviser, International Business Consultant, Business Director, International Associate Manager, Business Associate in a Hospitality Industry, Multi-Chain of Business Retail, Public Service Administration, Banking Industry, Corporate Retail, Service Industry Setting, Business Services in a Large Conglomerate or Multi-National Corporations or Small and Medium Size Enterprises.
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 