The second year Advanced Diploma in Tourism Management offers students an understanding of the nature of the tourism product; an understanding of the political, economic and social context, within which the production and consumption of these products and services take place; and a range of specialist applications and skills such as research methods. In addition, students will have to the opportunity to participate in the workplace through a period of industrial attachment.
1. Accounting in Hospitality and Tourism
2. Marketing in Hospitality and Tourism
3. Principles of Management
4. Fundamentals of Tourism and Travel
5. Food and Beverage Service Operations
6. Tourism System and the Environment
This module introduces student to fundamental concepts of convention sales and services and MICE related fields. Its aim is to develop student's understanding and skills in formulating
marketing strategies in conventional sales and services as a sub-segment of the industry. Topics include environment assessment and feasibility studies in developing a marketing plan,organising for convention sales, to the implementation.
This module will allow all year 2 ( Advanced Diploma in H&T / IHM/CM/EM) students the opportunity to apply to practice the concepts and principles of Hospitality and Tourism,Events or Casino Management that they learned in the course. Students will undertake a 6-month industrial attachment in hotels, resorts, clubs, restaurants, airline companies, travel agencies, theme parks, and other tourism, events or casino related organizations. Students who do not wish to undertake industrial attachment are allowed to opt to do a dissertation project instead. All Year 2 students must successfully complete this 60 credit point module before they are allowed to proceed to the final year of study.
This module focuses on the analysis of the operations and determines the best course of action in food and beverage operations and management. It examines the ways to maximise service efficiency and productivity to satisfy demands of today's guests. Topics include organisation of food and beverage operations, marketing, nutrition, menu, standard product costs and pricing strategies, productions, service, sanitation and safety; facility design, layout and equipment.
This module provides students with a framework for understanding employment relations and management of human resources in diverse organisations, such as in the Hospitality and Tourism industry. It aims to develop students' abilities to adapt and manage an increasingly diverse and competitive business environment. Topics include job analysis and job design; planning,recruiting, selection and orientation; training and development; compensation, incentives and benefits; and evaluating employee performance.
This module provides students with the knowledge, concepts and tools to be more effective in dealing with peers, subordinates and business associates. It focuses on developing the student as an effective and successful manager. In this course, students learn the impact of individuals, groups and structure on the behaviour within an organization, for the sole purpose of applying such knowledge toward improving an organization's effectiveness.
This course serves as an introduction to academic research, i.e. dissertations, thesis for the
academic world. It aims to provide students with the knowledge and skills necessary to apply the scientific method and to design research projects in their chosen discipline. Students become familiar with a range of research tools and methodologies, gain an understanding of quantitative and qualitative approaches to important research related issues, and enhance their oral and written skills in relation to research. The assignments take students through the process of producing a research proposal which forms the basis for commencing a research program.
This module enables students to examine concepts of tourism management in the hospitality
industry. One of the principle goals of tourism is to serve the needs of guests by providing
appropriate care for their travel needs such as accommodations and other areas within the
hospitality industry. Topics also include the role of travel agencies, hotels and restaurants, global tourism, planning & organizing, managing safety and security, and understanding environment impact on sustainable tourism.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 17 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 