The Advanced Diploma in Management and Consumer Studies combines two distinct but complementing subjects of management and consumer studies. The programme is designed to provide the theoretical and practical perspective of management and consumer and the environment.
Each level of study consist of 120 credits. Upon successful completion of the Advanced Diploma, students may advance to the Queen Margaret University BA Management and Consumer Studies programme.
1. Business Law
2. Economics
3. Principles of Marketing
4. Principles of Information System
5. Principles of Management
6. International Business Environment
7. Principles of Accounting
8. Business Statistics
MODULES (120 credits):
1. Marketing Research
2. Marketing Management
3. Operations Management
4. Corporate Finance
5. Organisational Behaviour
6. Human Resource and Cross-Cultural Management
7. Consumer and the Environment
8. Consumer Behaviour
MODULES (120 credits):
1. Strategic Human Resource Management
2. International Business
3. Strategic Management
4. Customer Service
5. Business Consultancy and Research
6. Sustainable Consumption
PROGRAMME OBJECTIVE
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To educate the students on the nature of consumer studies and management..
To develop capabilities of interpretation and analysis; critical evaluation; selection and synthesis; reasoned argument; research and problem solving skills.
To understand consumer behaviour problems, select and apply appropriate methodologies and devise solutions to these problems.
This module provides students with the knowledge on what consumer rights are when making a purchase, the way retail businesses use marketing techniques to sell, and how consumption is sustained in the event of environmental threat. Students are urged to consider that consumer behaviour is often strongly influence by subtle environmental cues. Consumer choice is often based on conscious information processing. Students are taught that many choices are made unconsciously and are strongly affected by the environment. Consumers today are concerned about a company on a wide range of societal issues which affects not only its reputation but also their willingness to buy its products.
This module provides students with an understanding of consumer behaviour in marketing
development. Students develop the ability to analyse and review consumer behaviour variables, and its impact on marketing. Its aim is to develop students' skills to increase the effectiveness of marketing planning.
This module provides students with an understanding of the conceptual framework of business finance, to develop the skills of analysis, and evaluation needed in applying the concepts to practical real life situations. It aims to develop the student's understanding on how financial management can assist management in the sourcing and utilisation of funds. Students are introduced to a critical examination of the theory and practice of financial management, investment decisions and dividend policy.
This module provides students with a framework for understanding employment relations and management of human resources in diverse organisations, such as in the Hospitality and Tourism industry. It aims to develop students' abilities to adapt and manage an increasingly diverse and competitive business environment. Topics include job analysis and job design; planning,recruiting, selection and orientation; training and development; compensation, incentives and benefits; and evaluating employee performance.
This module highlights the latest developments in global economy and global marketing
environment. Students learn to appreciate the dynamics of the changing variables in the
environment and how to engage in transactions and relationship building with the customers.
Students engage in real life research assignments in the Singapore marketplace. This course
enables students to learn from both local and international industry leaders and expand students' potential for career success in the dynamic, complex and challenging business environment of tomorrow.
This module provides an introduction to research methods. Business students learn how to find, use and manage information in order to improve on decision making and a gain competitive advantage in the marketplace. Marketing Research includes ??market' research; research into new products, or modes of distribution such as via the Internet. Marketing Research links the consumer, customer, and public to the marketer through information ?C used to identify and define marketing opportunities and problems. Students are introduced to the concepts and methodologies of Marketing Research and its applied approaches to practical business situations.
This module provides students with the concepts and practices in Operations Management.
Students are introduced to the role of operations, the link between strategy and operations,
productivity, decisions in the operations area, planning and control of inventory, projects and the transformation process including Total Quality Management, Just-In-Time, Kanban and 'lean production' systems.
This module provides students with the knowledge, concepts and tools to be more effective in dealing with peers, subordinates and business associates. It focuses on developing the student as an effective and successful manager. In this course, students learn the impact of individuals, groups and structure on the behaviour within an organization, for the sole purpose of applying such knowledge toward improving an organization's effectiveness.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 17 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 