This course seeks to offer students further studies in business management built upon the foundation provided at the Diploma level. Students will have a deeper understanding of managing business in a competitive environment.
Each level of study consists of 120 credits. Upon successful completion of the Advanced Diploma, students may choose to advance into the final year of a related bachelor degree programmes by Queen Margaret University, Edinburgh, or Cardiff Metropolitan University.
1. Principles of Accounting
2. Principles of Information System
3. Economics
4. Principles of Marketing
5. Principles of Management
6. Business Statistics
7. Business Law
8. International Business Environment
MODULES (120 credits):
1. Management Accounting
2. Organisational Behaviour
3. Operations Management
4. Human Resources and Cross-Culture Management
5. Management Information Systems
6. Corporate Finance
7. Research Methods
8. Marketing Management
MODULES (120 credits):
BA (Hons) Business & Management Studies - Cardiff Met. University
1.Continuing and Change in Contemporary Business
2. Innovation and Entrepreneurship
3. International and Strategic Marketing
4. Investment Management
5. people, Organisation and Society
6. Strategic Management
BA Business Management - Queen Margaret University
1..Strategic Human Resource Management
2. Marketing and International Business
3. Strategic Management
4. Project Management
5. Business Consultancy and Research
6. New Enterprise Creation
PROGRAMME OBJECTIVE
•
•
•
•
•
To develop sound understanding of good accounting and finance practices.
To employ appropriate research methods to identify trends and changes in business cycles.
To understand business management problems, select and apply appropriate methodologies and devise solutions to these problems.
To understand the importance of technology in the business environment.
Students will learn of the role of Management Accounting Decision Making, Performance Evaluation and Rewards. They will learn the difference between Management Accounting and Financial Accounting and how Cost Accounting Systems are designed and used for tracking and measuring resource consumption. Key topics will include Job Order Costing and Overheads Allocation, Costing and Value Chain, Cost-Volume-Profit-Analysis; Incremental Analysis, Responsibility Accounting and Transfer Pricing, Use of Variances; Standard Costing, Operational Budgeting and Capital Budgeting.
This module provides students an introduction to the field and trends in organizational behavior and understanding the fundamental concepts and practices of individual and group behaviors and its implications for Managers. The module also covers key topics, such as, Values and Attitudes; Personality and Emotion, Perception and Individual and Group Decision Making; Job Satisfaction; Motivation Theories; Job Specialization; Job Design, Rotation, Enlargement and Enrichment; Communication; Sources of Power; Conflict and Conflict Resolution; Leadership and Leadership Styles; Organizational Structures and Design; Organizational Culture; and Organizational Change.
This module provides students with the conceptual framework of Operations Management that is applicable to both manufacturing and the service industries. Students will be exposed to Operations Management; Operations Decision Making; Forecasting; Facility Location; Materials Management – purchasing, inventory and JIT systems; MRP and CRP; Scheduling and Control; Project Management – COM/PERT; and Quality Management and TQM System. Emphasis will be on applying problem solving, decision-making and project management tools in their work.
The module aims to develop students’ with abilities and skills to adapt and manage an increasingly diverse and competitive business environment. Topics include the strategic role of human resource management; diversity management; job analysis and job design; human resource planning; and recruiting, screening and selection of candidates; interviewing candidates; orientation, training and development; compensation, incentives and benefits; evaluating and appraising employee performance; and organizational culture and change and cross-cultural issues.
Students will learn about the changing role of Information systems and the key challenges facing managers using information systems. They will be exposed to different kinds and types of information systems and how IS can be employed to support various business functions. Students will learn to manage IT infrastructure - hardware and software assets and data resources management; and the internet and the new IT infrastructure. Other key topics include systems development phases and life cycle; the importance of change management in implementing information systems; and information systems security and control.
This module designed for finance and business students enables students, presents the theory and application of corporate finance. Students will learn of the goals of managerial finance and roles of financial managers and be exposed to financial and ratio analysis and its limitations. The core areas cover Financial Forecasting, Planning and Budgeting; Management of Working Capital; Sources of Finance; Time Value of Money and Capital Investment Appraisal; Capital Budgeting; Cost of Capital; Leverage and Capital Structure and Dividend Policy.
This module introduces students to the core concepts, methods, and values involved in doing research, from formulating research questions, reviewing the literature, designing questionnaires, to carrying out data analysis and presenting research results. The strengths and weaknesses of research methods are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect research are discussed. It also examines the distinction between quantitative and qualitative research techniques and how and when they should be used.
Students will learn the role of Marketing in developing corporate and business unit objectives and strategies by understanding market opportunity and analysis viz customer analysis, marketing research and forecasting, market segmentation, targeting and positioning; and developing strategic marketing programs (the 4 Ps). Students will be exposed to organizational markets and buying behavior; product differentiation and branding positioning; and the different marketing strategies to be adopted at each stage of the Product Life Cycle. Students will be required to prepare a comprehensive Marketing Plan as a group/individual assignment.
Each module is assessed by academic work comprising written assignments, case study reports, essays, examination as determined by the subject profile. The assessment criterion varies from module to module and level to level.
Generally the curriculums for all levels are taught over 4 terms of 12 weeks. Modules are conducted in formal instructor-led classroom sessions where students are introduced to the course discipline. Each term will cover 2-3 modules with 50 contact hours per module. Lectures are 2-hour sessions and Tutorial 3-hour sessions weekly.
Singaporean / PR
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution
and
Must be at least 17 years of age at time of application
International Students
Relevant EASB Diploma
or
Polytechnic Diploma
or
Equivalent academic qualification from a recognized higher learning institution and
and
Proficiency in English Language (Minimum EASB ETEDP Level 2 / IELTS 5.0 / TOEFL 500)
and
Must be at least 17 years of age at time of application
East Asia Institute of Management, EASB, is in the first batch of PEIs to be awarded the 4-year EduTrust Certification by the Council for Private Education. EduTrust certification recognises PEIs that have robust academic systems and processes, and have attained quality standards in the delivery of education.
EASB has adopted both the escrow bank account and insurance scheme for the protection of total fees paid by all students as required under the EduTrust Certification Scheme.
EASB has in place a mandatory group medical insurance policy as required by the Council for Private Education for all students’ hospitalization and treatment throughout their course duration. In addition, EASB has a group personal accident insurance coverage for all students.
EASB has adopted the standard PEI-student contract.
For more information on EduTrust for Education, please visit our website at www.easb.edu.sg. Alternatively, you can visit the official CPE website at www.cpe.gov.sg
Academic Programmes 